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Tag: Marketing

Is the "Hard Sell" Ever Appropriate?
Podcast: Play in new window | DownloadSubscribe: RSSJim Evans tells us when he thinks you should use "hard sell" tactics to close the deal with a lead. We give examples of hard selling from our own experience and encourage you to look at the sales process as a fellow consumer first and as an owner […]
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50 States, 50 Lawns and Building Your Reputation
Podcast: Play in new window | DownloadSubscribe: RSSRodney Smith of Raising Men Lawn Care is mowing 50 lawns, at least one in each of the 50 states. Cody talks with Rodney about his mission and how you can use community outreach to build a great reputation. Resources: Raising Men Lawn Care Rodney's Instagram Community Outreach […]
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How to Expand Your Marketing into Multiple Channels
Podcast: Play in new window | DownloadSubscribe: RSSLisa Marino knows marketing. And she's ready for you to step up your game. It's not enough to run an occasional Facebook ad, you need to take your brand message to many more channels. Cody, Bear and Lisa present other marketing channels, ones we've neglected previously on The […]
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How to Improve Your Reputation Using Community Outreach
FACT: Having a great reputation leads to more sales. If people like you, they talk about you. And if they say good things about you, word of mouth spreads and you have a ton of appointments scheduled over time. But having a great reputation means more than just good Yelp, Facebook, and Google reviews and […]
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How to Fix Your Email Hygiene (and Sell More Work)
"Why are my clients not getting my emails?!" Read this article, and we'll show you how to fix all of your email deliverability problems... and get great email list hygiene.
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5 Secrets to Writing KILLER Headlines (+ 1 Bonus Tip)
Podcast: Play in new window | DownloadSubscribe: RSSPatrick returns to the pod and he came prepared (with a legal pad covered in his trademark chicken scratch). 5 Secrets to Writing KILLER Headlines One Big Idea Appeal to a "Second Benefit" Use Power Words. Ask an Unexpected Question. Write Multiple Headlines (then write some more). THE […]
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