The Key to Writing Top-Selling Snow Removal Ads

One of the most effective ways to simultaneously gain high-quality and increase conversions is by writing top-selling snow removal ads.

Many business owners are under the common misconception that you have to be a marketing specialist or professional writer of some sorts.

They feel like in order to write effective copy for snow removal ads, you need professional experience.Yet, they don’t have the budget yet to hire a writer.

As a result, they don’t pursue snow removal ads. Subsequently, they miss out on countless valuable lead opportunities.

However, you don’t need to be a professional or expert to write effective copy for ads.

In this article, we’ll discuss the 5 simple steps to writing top-selling snow removal ads. Plus, these 5 steps are easy-to-implement, and anyone can start taking advantage of them today!

Price Your Snow Removal Services In 10 Minutes Or Less

Get Your FREE Pricing Calculator

1. Identify Your Ideal Clients

In order to write top-selling copy for snow removal ads, it’s important to identify your clients. Then, you can use your knowledge of these clients to create effective ads.

First, to identify these ideal clients, think about your favorite client and answer questions like:

• What’s their age?
• Are they married or single?
• What’s their education level?
• What’s their household income?
• Do they have kids? If so, how many?
• What are some of their challenges or pain points?
• What do they do for a living? Do they have any spare time?

Keep in mind, the key to increasing selling effectiveness lies within the details. In other words, the more specific you are, the more insight you’ll have, which creates more effective ads.

Plus, you can even send out a survey asking your best clients what they love most about your snow removal business (easily do this using Service Autopilot).

For example, in the survey you can ask questions such as:

• What about our snow removal business do you love the most?
• Why did you choose our snow removal business over our competitors?
• What do you care more about when choosing a snow removal business?

In turn, you can use this insight to uncover even more details surrounding your best clients.

Pay attention to any commonalities or trends within the survey responses. For instance, are there certain packages, services, or upsells that sell better?

Also, use these insights to pinpoint the precise dates of your selling season. In turn, use these insights to increase conversions and stand apart from the competition.

In summary, everything you’ve learned from your ideal clients can serve as an excellent guide for writing the most effective snow removal ads.

2. Focus on Problems and Solutions

Now that you’ve identified your ideal client, you can use this insight to determine their problems and solutions.

For example, what are everyday problems your ideal clients face that your snow removal business solves?

Think about the answers you previously gave and survey responses you received in the first step to determine the problems and solutions.

Then, incorporate these problems and solutions into the copy of your snow removal ads.

For instance, this is how you could incorporate problems and solutions into your snow ads:

• Are you tired of spending countless hours, breaking your back to shovel snow out of your driveway? Are you sick of slipping on your sidewalk when grabbing the mail? At [snow removal business name], we service your property after every snow event. Services start at just $XX! Call now for a free estimate!

3. Make the CTA Urgent and Timely

Urgency and timeliness are the best ways to ensure leads follow your CTA (i.e. Call-to-Action). Otherwise, leads don’t feel an impending need to convert.

For instance, you can easily incorporate urgency and timeliness into your CTA by simply saying something such as:

• Sign up for one of our snow removal packages before [insert deadline] and receive XX% off your first service!
• Sign up for one of our snow removal packages before [insert deadline] and receive a free [insert upsell service] on your first visit!

Just by including this one simple element in your snow removal ads, you can provide an irresistible offer in your ads that leads can’t refuse.

As a result, leads are more likely to feel the need to urgently act now so they won’t miss out on your offer.

4. Keep It Concise

As you begin writing snow removal ads, it’s important to stay concise and keep it simple.

In other words, be deliberate and selective in the words you choose (e.g. no fluff), and use precise language.

Every word within your ad should have a purpose and needs to be accessible to everyone at every reading level.

Which means, keep your copy straight-to-the-point, and don’t choose high-level vocabulary words that aren’t simple to understand without a dictionary.

Here’s an example of a concise CTA for a snow removal ad:

• Call now at XXX-XXX-XXXX or visit the website below to claim your free estimate!

5. Position Contact Information in an Unmistakable Place

The final piece in creating an effective snow removal ad is to position contact information in an unmistakable place.

In other words, don’t bury your contact information within the ad. Instead, place it at the end to where those scanning over the ad can instantly see how to contact you.

To make it unmistakable, many businesses will position contact information in it’s own paragraph at the end of the ad.

BONUS: Incorporating All Basic Elements of Snow Removal Ads

Incorporating all of the basic elements we’ve discussed, here are some examples of effective copy for snow removal ads you can use:

• At [snow removal business name], we pride ourselves in offering high-quality, reliable snow removal services. All of our snow removal experts are highly trained, certified, and licensed. Plus, we’re insured and bonded, so there’s no risk to you. Stop breaking your back, wasting countless hours shoveling snow out of your driveway and sidewalk. Services start at just $XX! Call now at XXX-XXX-XXXX or visit the website below to claim your free estimate! As a bonus, when you sign up before [insert date], you’ll get XX% off your first service! [insert webpage link]
• Are you tired of spending countless hours, breaking your back to shovel snow out of your driveway? Are you sick of slipping on your sidewalk when grabbing the mail? At [snow removal business name], we service your property after every snow event. Services start at just $XX! Call now at XXX-XXX-XXXX or visit the website below to claim your free estimate! As a bonus, when you sign up before [insert date], you’ll receive a free [insert upsell service] on your first visit! [insert webpage link]

Now that we’ve incorporated all of these elements together into effective ads, you’re ready to start creating your own!

Grow Your Snow Business... Faster (and with Less Stress)

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

Start Software Tour

Start Writing Winning Snow Removal Ads Today

Even though writing copy for ads might seem overly complex, it’s easy-to-implement using these 5 steps.

Stop missing countless valuable opportunities, and use these easy steps to harness the power of snow removal ads NOW.

Finally, you have everything needed to win high-quality leads and increase conversions by writing winning snow removal ads. Use these top 5 steps to get started today!

Related: Create Google Ads for Snow Removal Businesses

Originally published Nov 25, 2021 7:00 AM