Seasonal Snow Removal: 5 Ways to Dominate This Winter

When you begin utilizing the top strategies in the industry, you can easily dominate this winter with your seasonal snow removal services.

In this article, you’ll discover a few basic ways you can quickly take over your local market with seasonal snow removal services:

• Hire and keep the best local talent
• Get automatic referrals from your best clients
• Competitively position prices for maximum profitability
• Stand out from the competition with the top marketing strategies
• Take advantage of the best snow removal software to streamline operations

Using the expert strategies in this article, you’ll have the power to easily beat the competition and quickly dominate your market with seasonal snow removal services.

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1. Seasonally Reevaluate Prices

Especially in an industry like seasonal snow removal, it’s crucial to seasonally reevaluate your prices to ensure maximum profitability.

High inflation and rising fuel costs are just two of the countless factors that impact your profitability and prices.

By reevaluating your prices for seasonal snow removal services, you can:

• Maximize profits
• Keep clients happy
• Offer premium high-quality services

Also, when you choose Service Autopilot, you’ll be able to easily review individual client profitability and price jobs based on your most profitable clients.

Using Service Autopilot, you can easily price your services for maximum profit:

• Test and improve your price increase process
• Track job times, crews, equipment, chemicals/salt, and more

Start hiring top local talent with these free ads!

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2. Hire and Keep Top Local Talent

By hiring and keeping the top local talent, you can produce memorable, high-quality seasonal snow removal services.

Here’s how to know when it’s time to hire:

• Are clients happy with your services?
• Do you have a hiring process in place?
• Do you have adequate resources to properly train a new hire?
• Are you growing fast enough to put a new, full-time hire to work?
• Do you have enough resources to handle the short-term profit loss?

Plus, you can use these simple strategies to attract top local talent:

• Write a compelling job description
• Start marketing for new hires
  • E.g. job board listings, social media, paid ads, etc.
• Ask vendors for referrals
• Implement an employee referral program

While it might seem impossible to maintain a fully-staffed crew, these are a few pro tips for attracting and keeping the best snow professionals:

• Offer a competitive wage
• Give your team clear career paths
• Provide unique benefits and perks
• Establish a healthy company culture
• Improve employee job satisfaction based on their feedback

TAKE BACK snow clients with this free email series!

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3. Utilize the Top Pro Marketing Strategies

Use the best expert marketing strategies to:

• Build branding
• Increase online presence
• Improve selling effectiveness

Take a look at a few marketing strategies to help you get clients fast:

• Target leads who are actively searching for seasonal snow removal services
  • E.g. Google Ads
• Nurture relationships with existing clients while targeting leads
  • E.g. social media (paid and organic)
  • Pro Tip! Target leads in specific neighborhoods with Facebook Ads
• Establish a strong online presence
  • E.g. a well-managed, updated, professional website
  • Pro Tip! Hire a freelance web designer or do it yourself with a user-friendly website builder (e.g. Wix, Squarespace, etc.)

Despite the common misconception, you don’t have to hire a professional marketing specialist in order to begin taking advantage of these strategies.

Even though hiring a freelance, part-time, or full-time marketing expert might help you to get faster results, it’s ok to hold off until there’s room for it in your budget.

Consider hiring an intern or part-time freelancer to manage your social media accounts and website in the meantime.

BONUS! Did you know, you can use Service Autopilot’s automations to launch an automated email series to cross-sell existing lawn care clients into snow removal?

Win clients fast with these free flyers!

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4. Get Referrals from Your Best Clients

By far, getting referrals from your best clients is one of the best ways to replicate them.

To start, launch a client referral program, which can be as simple as offering a discount off their next service, a free upsell, or gift card for every successful referral.

Begin taking advantage of your existing clientbase by giving clients your business card after they:

• Write a great review
• Give a verbal or written compliment
• Return a positive survey (e.g. easily send and track these in Service Autopilot!)

Get more clients for your snow removal business!

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5. Instantly Level Up Your Business With the Best Snow Removal Software

When you choose the best snow removal software to streamline your daily operations, you can easily beat the competition and dominate this winter with:

• Same-day automated payments
• Asset, chemical, and crew tracking
• Rapid estimate creation from anywhere
• Accessible client account history and job notes on-the-go
• Pre-built master routes for quick operations during pending storms
• A flexible billing system to meet your unique pricing needs (e.g. per inch, hourly, etc.)
• Simplified, automated marketing campaigns with custom triggers and detailed tracking

Choose Service Autopilot today to experience untapped growth potential and maximize profits today!

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Dominate Your Market With Seasonal Snow Removal Services

By taking advantage of the top industry strategies for success, you can easily become the local leading provider of seasonal snow removal services this winter.

Use the expert strategies in this article to:

• Maximize profits
• Increase seasonal client retention
• Get great referrals from your best clients
• Hire and keep the best local snow professionals
• Expand your reach and awareness with a positive online reputation
• Streamline daily operations with the best snow removal software for your business

Now, you have the power to use these simple pro strategies to dominate your local market with your seasonal snow removal services this winter!

Related: Quick Storm Operations With the Best Snow Removal App

Originally published Dec 15, 2023 at 7:00 AM CT