How to Create an Email Campaign to Get Back Snow Clients

Especially in an industry like snow removal, it’s important to know how to get back snow clients every year, and the perfect email campaign just might be your golden ticket.

The easy strategies in this article allow you to create an email campaign that will quickly get back snow clients with:

• A multi-dimensional strategy
• Quality content that’s irresistible to shareable
• Funneling leads, clients, and former clients into separate campaigns

By the end of this article, you’ll have all of the information and resources you need to begin creating an email campaign to get back snow clients today!

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1. Create Engaging, Shareable Content

One of the best ways to develop an effective email campaign to get back snow clients is by creating engaging, shareable content.

• Helpful blogs
• How-to videos
• Engaging podcasts
• Shareable social media posts

Plus, in addition to getting back snow clients, the best engaging, shareable content helps your snow removal business to:

• Upsell
• Cross-sell
• Build client retention

Also, relevant content creation gives your business the opportunity to:

• Establish credibility
• Become more discoverable online

By creating helpful content, you can develop a robust email marketing campaign to get back snow clients in no time.

2. Develop Separate Campaign Funnels

In order to maximize email campaign effectiveness, it’s crucial to develop separate email campaign funnels for your different audiences.

As a result, you can hyper-target each of these marketing funnels. For example, these are a few basic email campaign funnels every snow removal business should consider creating:

• Lead conversion series
• Client engagement series
• New client onboarding series
• Former client win-back series

Plus, with Service Autopilot’s automations, you can launch, track, and automate your email campaigns!

In addition, you can set custom action triggers to funnel leads and clients into different email campaign funnels to ensure your emails are distributed to the right audience.

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3. Create a Fullscope Campaign to Get Back Snow Clients

In addition to email marketing, it’s important to create a fullscope campaign targeted at winning back former clients.

By creating a dedicated multi-channel marketing campaign to get back snow clients, you can amplify the effectiveness of your efforts with a unified message.

Take a quick look at a few various ways you can get back snow clients using multi-channel marketing:

• Warm calls and texts
• Surveys asking for feedback
• Custom letters, flyers, and door hangers

4. Make the Perfect Offer to See Results

Making the perfect offer is one of the main key ingredients to get back snow clients and start seeing results.

By making exclusive offers and promotions, you can convert former clients back into clients again. Plus, developing the right offer isn’t as complex as it might seem.

Take a look at the core elements to creating the perfect offer:

• Be clear and make it simple
  • E.g. your offer should be easy to understand
• Create a sense of urgency
  • E.g. provide a deadline
• Add a level of exclusivity
  • E.g. make the offer exclusive to former clients
• Provide great value that former clients can't resist
  • E.g. discount, free one-time upsell/cross-sell service, etc.

5. Launch Your New Client Winback Campaign With Automations

Using Service Autopilot’s Automations, you can easily launch your new client winback campaign to get back snow clients.

With Automations, all of your email campaign needs are met:

• Maximize your marketing dollars
• Automatically track campaign success
• Automate your email campaign to run by itself
• Set up triggers to drive your audience into the right campaign funnel

Plus, Service Autopilot is your all-in-one snow removal software solution that also equips your business with:

• Marketing made easy
• Asset and chemical tracking
• In-house same-day payments
• Generate rapid professional estimate on-the-go
• Access client account information from anywhere
• Flexible billing system to meet all of your pricing needs
• Pre-built master routes for quick operation during storms

Keep clients happy, streamline operations, automate daily tasks, and skyrocket growth—that’s the power of Service Autopilot.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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Get Back Snow Clients With Email Marketing Today

These expert strategies can help you get back snow clients with email marketing and:

• Keep clients returning year after year
• Increase traffic to your website and existing content
• Develop a multi-dimensional marketing plan with a robust presence

Finally, you have all of the insight and resources to create the most effective email campaign and get back snow clients today!

Related: 7 Steps to Making Angry Snow Removal Clients Happy Again

Originally published Jan 19, 2023 2:54 PM