Ever wonder if your snow business social media is working? You're not alone.
While social media can feel difficult, it doesn’t have to be.
In this guide, we'll show you how to:
When you use social media the right way you can grow your snow removal business and keep your best clients coming back year after year.
With so many social media platforms out there, trying to do them all at once is a recipe for disaster. Instead, pick 1-2 platforms that you can really focus on.
When you stick to just a couple of platforms, you can create better content and post more often.
Wondering which platforms to choose? Take a look at what platforms other snow removal businesses in your area are using and if it's working for them.
Facebook is usually a great place to start for snow removal businesses. Many of your clients are already there, and it's easy to set up a business page.
Consider hiring a part-time assistant, office manager, or even a social media intern to take charge of your social presence.
This way, you can focus on running your snow removal business while still building your online presence.Pro Tip: Use a free social media scheduling tool, like HubSpot or Hootsuite, to streamline the process and keep data in one place.
So many snow removal businesses make one of these two common mistakes on their social media accounts:
Remember, the key to creating relevant, effective content is balancing value-driven and sales posts.
Posting 5-7 times per week on Facebook and LinkedIn and once a day on Instagram is considered an ideal cadence.
Take a look at a few ideas of relevant posts you can create:
Also, to find out what works best, pay attention to the posts the audience interacts with the most.
As always, stay tuned to what’s working well for the competition so you can find new, effective ways to interact.
Giveaways and exclusive offers are a great way to generate hyper-relevant posts for clients.
After all, clients love gifts because it makes them feel valued and appreciated. As a result, they’ll engage with you more on social media.
Also, keep in mind that the giveaway doesn’t have to be elaborate. It can be as simple as a $20 gift card for the first 100 people to like, comment, and share your post.
Plus, the exclusive offer can be as simple as a free add-on for the first 10 people to sign up for a new service or contract.
Also, it’s important to consistently remind clients of the one offer that’s truly exclusive to them… the client referral offer.
In order to determine the right budget for giveaways and exclusive offers, check your prices and profit goals (you can effortlessly do this using Service Autopilot).
Clients want to see proof of the work your snow removal business is capable of accomplishing.
For this reason, posting pictures of your business in action helps to build credibility and social proof using your snow business social media presence.
Also, pictures are a great way to build deeper client connections to generate a relatable brand image.
Here are a few ideas of the best pictures to post on social media for your snow removal business:
When you post engaging pictures like the ones above, you can establish client loyalty so they’ll never want to leave for the competition.
Use organic (unpaid) or promoted (paid) snow business social media content to meet the goals you set earlier in the previous steps.
Usually, organic posts serve as a way to cultivate relationships with existing clients as well as attract leads into converting.
Whereas, promoted posts serve as a way to generate more leads or increase traffic to your website.
Plus, you can take advantage of paid social tools by boosting an organic post with a small budget.
In turn, you’ll direct leads to the pages where you’re already publishing organic posts.
By far, one of the best ways to build your snow business social media presence is by incorporating your handles into EVERYTHING.
When you share your social media handles, leads and clients can discover where to connect with you online to find out more about the business.
One of the most common mistakes is to ask ALL clients to write a review. By doing this, you can actually get more bad reviews than good ones.
In fact, did you know that clients are 21% more likely to write a review on a negative experience than a good one?
For this reason, reviews tend to be highly polarized with either really great or really bad experiences.
This is why your happiest clients write raving, 5-star reviews, while your angriest clients write scathing ones.
Since 63.6% of clients check reviews before purchasing, you should only ask the HAPPIEST clients to write a review.
Ask clients to write a review when they provide:
When you ask your happiest clients to write a review, you can establish an effective strategy for burying bad reviews and winning great ones.
And remember to share your amazing reviews on your snow removal business’ social media platforms. Post a screenshot or graphic of your excellent reviews.
A Quick Word of Caution! In order to avoid legal implications, if you provide incentives for reviews, then you must provide incentives for ALL reviews (even the bad ones). However, due to FTC regulations, incentivizing reviews is often discouraged.
Pro Tip! After getting a bad review, quickly drive the conversation offline into a private chat. When talking to the client, keep their perspective in mind and make apologies for any bad experience or feelings they’re having.
When you respond to direct messages within 24 hours or less (or one business day or less), you can build a positive reputation as a trustworthy snow removal business.
Plus, many leads will send direct messages asking about your services, which is an excellent opportunity to convert them.
When you respond, give them your CTA (Call to Action) with the next action you want them to take (e.g. call to schedule a service or estimate, fill out an online form, etc.).
Also, you can streamline the messaging process to better keep up with messages by taking advantage of chatbots to send auto-replies when the office is closed.
For instance, Facebook has a feature that’ll send customized auto-replies based on the office hours you have set up in your profile.
Make your business page more discoverable on social media by using relevant, commonly used hashtags.
An effective hashtag provides an easily accessible avenue for leads to find you. Plus, it provides a way for clients to effortlessly track the related posts and campaigns they care about.
Also, great hashtags are simple to create! Create hashtags as simple as #DenverSnowRemovalBusiness, #DenverSnowRemovalServices, #DenverSnowPlowingServices, or even #[YourCity][SnowBusinessName].
Check out the most popular hashtags in your area for snow removal. Also, don’t forget to see which ones are working well for the competition.
Remember, relevant, local hashtags can’t be too broad and need to be specific enough for leads and clients to easily find your snow removal business.
Maximize your snow removal business’ full potential for social media growth by staying tuned into the latest trends and features.
One of the easiest ways to stay in-the-know is by signing up for social media newsletters.
Here’s a quick jumpstart on a few great social media newsletters to sign up for:
This guide to social media for snow removal businesses helps you to take advantage of one of the most cost-effective tools for aiding in scalable growth.
Always remember, that it’s important to keep what clients want at the top of mind during social media planning.
Even though hiring a social media manager, photographer, and videographer is a nice asset, it’s not necessary unless the budget allows for it.
Rather than waiting until your budget allows you to hire these positions, it’s more important to take advantage of this powerful social media tool now.
Finally, you have everything needed to tap into the most effective snow business social media hacks to nurture existing client relationships and increase lead conversions!
Related: The Total Guide to Hiring Snow Removal Employees
Originally published Sept 16, 2021 7:00 AM updated on Dec 20, 2024 12:15 PM
Tags: Featured Post, Marketing
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