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On this episode of the Profit Roadmap, we're talking with Ben Stimler, the Director of Strategic Partnerships at One Thing Marketing.
In this episode, we cover:
Ben reminds us that in today's world, your website is your storefront because this is usually the first impression potential clients have of your business.
Here are some key points to remember:
Your online reputation can make or break your business.
Here's what Ben suggests:
Reviews are super important in today's digital age.
Here’s why:
Ben suggests, "When you provide service to someone, first of all, ask them how their experience was. And if they respond in a positive way, ask them to leave a review."
While fancy new tech is always popping up, Ben recommends focusing on the basics:
Remember, technology should make your life easier and help you serve customers better.
You don't need a huge budget to have effective marketing. Ben shares some tips:
As Ben puts it, "You need to focus on reputation management and just be ready to think ahead to that marathon, that long-term investment."
Marketing your field service business doesn't have to be complicated or expensive.
By focusing on the basics—a good website, strong online reputation, great customer service, and smart use of technology—you can attract more customers and grow your business.
Remember, it's a marathon, not a sprint. Keep working at it, and you'll see results over time. As Ben says, "You need to be focusing on all those things together as best you can."
Want to learn more about how One Thing Marketing can help your business? Be sure to check out their website.
Related: Finding Your Company’s “Why” with Drew Larison
The following music was used for this media project:
Music: Summon the Rawk by Kevin MacLeod
Free download: https://filmmusic.io/song/4434-summon-the-rawk
License (CC BY 4.0): https://filmmusic.io/standard-license
Tags: Profit Roadmap
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