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Pool company reviews are the secret ingredient to winning more clients and expanding your business.
In all honesty, getting positive pool company reviews can be better (and cheaper) than most paid marketing strategies.
We’ll show you the proven strategies to:
People love to check out what others say online before hiring someone to clean their pool.
Good reviews can really help you get more clients, and when leads see lots of reviews they are far more likely to trust you.
But bad reviews can hurt your reputation and how you deal with them matters.
According to a recent article:
Remember:
In addition, as the leading online review platform, a Google Business account is a key factor in the success of your pool service business.
Also, here’s a look inside a few other leading review platforms:
Remember, these small business listings not only aid in collecting reviews, but they also help to acquire referrals and capture leads.
There is a right and wrong time to ask for pool company reviews, and the way you ask for reviews is also very important.
Here are a few situations where you should never ask for reviews:
Also, resist the urge to ask ALL clients for reviews, and focus on your happiest clients after:
Take a look at a few easy ways to entice 5-star pool company reviews:
A Quick Word of Caution: Due to FTC regulations, we strongly caution against incentivizing reviews. Also, it tends to be ineffective since you must incentivize ALL reviews—even the bad ones. Otherwise, if you fail to incentivize all reviews, you can face legal complications.
Pool company reviews have the ultimate power to cultivate client relationships, increase awareness, manage reputation, establish leading authority, and dominate your market.
Generally speaking, online reviews can be broken down into 3 categories:
Have a look inside a few excellent ways to respond:
Attempt to identify the client by compiling as much information as possible about them.
Then, thank the client within a week or less, and tell them you’ll share their feedback with your team, which reinforces your satisfaction commitment.
Remember, it’s important to provide original responses, highlighting anything potential leads might find of interest.
For example, highlight your high-quality pool services, applicable keywords, and anything else leads might find of interest.
If possible, respond to lukewarm reviews within 12 hours or less.
Attempt to identify the client and contact them in a private conversation.
If you’re unable to identify them, then explain that in your public response.
Be sure to offer your contact information, and ask that they contact you directly to provide additional details.
Always remember the importance of verbally empathizing with their concerns.
Never make assumptions, excuses, or deflect responsibility, and all responses deserve validation, even if you disagree.
Keep in mind, all feedback plays an integral role in making improvements to your services.
Close out the response by thanking them for their vital feedback, and remember to highlight any positive elements from their review.
Due to the heavy impact bad reviews hold, it’s crucial to respond to them as soon as possible—ideally, within 12 hours or less.
First, attempt to identify the client and gather as much information as possible about their situation.
If you’re unable to identify them, ask that they directly contact you privately.
Validate all of their concerns, and let them know their experience matters to you.
Then, explain how you’ll address their concerns to make future improvements for clients.
Remember, even if you disagree, NEVER patronize, lecture, attack, or accuse the client.
ALWAYS be professional, courteous, and empathize with their concerns.
Document all actions you’ve taken to remedy the situation.
Even though it’s easy to get swept away into emotions over bad reviews, it’s important to use them as a key stepping stone in making improvements to your services.
As always, explain the misunderstanding, validate the client’s poor experience, and thank them for their feedback—even if you disagree.
As a result, with a successful de-escalation, clients are more likely to subsequently edit and improve their reviews.
Automate your pool company review follow-up process with the best pool service software. Using automations in Service Autopilot, you can send automated surveys to get reviews.
Do this by setting a trigger to send follow-up emails asking for reviews when a client sends back a positive survey.
Plus, the #1 pool service software has the ability to also equip you with:
Stop hitting a growth ceiling, and unlock your pool service business’ full potential by choosing Service Autopilot now!
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Instead of being upset about negative reviews, it’s a necessary aspect of the process for making modifications and improvements in your services.
By listening to your clients’ reviews, you can then use these improvements to improve existing reviews and increase conversions.
Plus, 5-star reviews help your business to:
At last, you can begin scoring 5-star pool company reviews today!
Related: How Profitable is a Pool Cleaning Business
Originally published Sept 8, 2022 7:00 AM updated on Aug 5, 2024 7AM
Tags: Featured Post, Marketing
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