By effectively upselling and cross-selling pest control services to existing clients, you won't have to focus as many resources on winning new clients.
Since your current clients already have a relationship with your business, you don't have to spend additional resources to convert them. After all, they've already made the initial conversion.
By upselling and cross-selling pest control services to existing clients, you'll save time and money spent on marketing efforts and:
Use the information in this article effectively upsell and cross-sell pest control services to existing clients and immediately begin increasing revenue today!
Before we dive in, let's discuss why upselling and cross-selling your pest control services is an integral part in increasing profits.
Did you know it's 5-25X more costly to acquire new clients than it is to keep an existing one?
In addition, existing clients are 60-70% more likely to buy again from your business. Whereas, prospects are only 5-20% likely to initially convert.
In fact, existing clients are 50% more likely to try new services and products in comparison to prospects.
Plus, even if a lead converts into a client, they many only be a one-time service that's not necessarily loyal to your business.
For these reasons, your happiest, most loyal clients are the ultimate key to sustainably increasing profits in the long-term.
If you’re not upselling one-time clients into scheduling a yearly or monthly maintenance package, then you're essentially leaving money on the table.
By creating the perfect offer, you can can begin effectively upselling and cross-selling your services today!
Here's the formula for the perfect offer: Target + Desired Result + Urgency + Incredible Value = The Perfect Offer
In order to truly understand how to replicate incredible value, you must first ask yourself:
Take a look at a few examples of incredible value:
For example, here's a cross-sell offer you might run for all existing clients without mosquito packages:
Alternatively, here's an upsell offer you might run on existing clients who have previously purchased one-time termite services:
Likewise, here's an example of an upsell to existing one-time general pest control service clients:
Cross-selling is similar to upselling. However, when you cross-sell, instead of upgrading a one-time only plan to a monthly contract of the same service, you’re selling a client a service unrelated to the one they’re already using.
For example, here are a few pest control services you can cross-sell:
As your team conducts their inspections and services, have them be on the lookout for other problem areas on the property. Then, they can take pictures and document their findings to notify the client.
By the way, you can easily document these findings and upload the pictures to the client's profile using Service Autopilot!
Plus, by cross-selling existing clients, you’re:
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
By combining upsells and cross-sells (e.g. termite and monthly pest control maintenance) into one package deal, you can charge more premium prices.
However, if you opt not to combine certain services, you can indirectly sell to them by informing them which services aren't included in their current monthly pest control package.
In order to create other types of packages, here are some other packages you can create:
Plus, if you convince clients to schedule this as a recurring service, you’ll stand to make even more profit with the package.
With the #1 pest control software, you'll have the power to put your upsell and cross-sell campaign on autopilot.
For example, you can set up the email or text campaign and desired triggers, then let Service Autopilot do the rest!
Plus, you can use Service Autopilot's automations to automate your other most time-consuming daily tasks:
In addition, Service Autopilot has the power to streamline your everyday operations and increase revenue with endless hours saved each week.
Whether your business is stuck in stagnant growth, or you're looking for more effective ways to grow, upselling and cross-selling your pest control services is one of the easiest ways to:
Starting upselling and cross-selling your pest control services today to sustainably grow your business long-term using the existing clients you already have!
Related: The Complete Manual for Pest Control Marketing
Originally published January 30, 2020 7:00 AM, updated Nov 8, 2022 5:49 PM
Tags: Business Operation
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