In the competitive green industry, securing a new commercial lawn care contract is essential for growing your business and expanding into the commercial space.
Whether you're an established company looking to expand into the commercial sector, or a newcomer trying to break into the industry, winning a commercial lawn care contract requires a combination of professionalism, strategic planning, and excellent service.
This guide will walk you through the key steps to increase your chances of landing that next big commercial lawn care contract.
Before you even begin bidding on a commercial lawn care contract, it's crucial to lay the groundwork for success.
To maximize the effectiveness of your commercial lawn care bids, it's important to:
97% of consumers research local businesses online—making your lawn care business' online reputation crucial to a successful securing your next commercial lawn care contract.
Here's how to build a strong online reputation for your business so you can begin winning those commercial lawn care bids:
Networking can open doors to new opportunities for winning commercial lawn care bids:
One of the best strategies for winning a commercial lawn care contract is to meet with the decision maker.
These are a few simple ways you can begin networking on a local level:
Remember, have your crews be on the lookout to pitch your services to commercial properties.
When it's time to bid on a contract, attention to detail is key:
To win the big commercial accounts, your lawn care business has to look the part with:
Especially with commercial lawn care contracts, it's important to ensure your equipment is finishing jobs in a timely manner to maximize profits. This is also known as Job Costing in Service Autopilot.
Job Costing tells you how many labor hours it takes to do a job and how much you should charge to make a profit. It’s key to making money in the lawn care industry.
If you don’t know exactly how much it time it takes to maintain a property, you can lose money on your services.
Demonstrate why your lawn care business is the best choice for the job:
Don't forget, 73% of consumers like purchasing from brands with high-quality photos. Additionally, photos can increase conversions by 65%.
Plus, did you know 92% of consumers read reviews and testimonials before converting?
By showcasing your expertise and industry authority, you'll have the power to beat the competition and win more lawn care contracts.
Many commercial clients are interested in eco-friendly practices. In fact, 92% of consumers are more likely to trust companies who are environmentally or socially conscious.
Likewise, 88% of consumers are more likely to remain loyal to a company supporting social or environmental issues. And 90% of businesses believe in the cause to go green.
To capitalize on this important movement for innovative sustainability, consider:
From the first point of contact, make a lasting impression:
Also, it's important to note that exceptional customer service pays. 81% of consumers are willing to pay more for excellent customer service.
Furthermore, client retention rates increase by 5% for every 1% increase in client satisfaction.
The best elevator pitches last no more than 30 seconds. This is your chance to quickly make your commercial lawn care bid either over the phone or in-person.
If given the opportunity to make your elevator pitch to the decision maker, make it compelling:
After making your commercial lawn care bid, be sure to follow up:
Here's what you need to know about follow-ups:
Don't allow your initial commercial lawn care bids fall through the cracks. Always follow up in a timely manner to maximize conversions.
Whether you win or lose the commercial lawn care bid, use each experience as a learning opportunity:
If you win the commercial lawn care contract:
Before choosing to save a lost commercial lawn care contract, remember:
When you lose an account, don’t panic. If your finances are straight, and you have back-ups, you will be fine. However, you don’t have to just accept the loss. Instead, consider writing a "Thank You" letter.
For example, you could say, “We want to thank you for giving us the opportunity” and, "It has been a great experience working with your team."
Be polite on your way out, and there's a huge chance you'll get hired back when the next lawn care contractor messes up.
... And here’s the kicker: When you write your "Thank You" letter, include one last counter offer. Your professionalism paired with an irresistible offer will keep some businesses in your pocket.
If they still don’t want your services, then move on. Chances are, they will switch landscape contractors again next year.
Remember, you want your professionalism and high quality services to be the lasting impression you leave with them.
Winning commercial lawn care contracts requires a combination of preparation, professionalism, and persistence. By following these steps, you'll increase your chances of success and set your business up for long-term growth.
Remember, each bid is an opportunity to learn and improve, even if you don't win every time. Stay focused on delivering value, building relationships, and continuously improving your services, and you'll be well on your way to securing more commercial lawn care contracts.
Related: Lawn Care Marketing: The Easy DIY Guide
Originally published Dec 4, 2018 6:00 AM, updated Oct 21, 2024 12:45 PM CT
Tags: Business Operation, Featured Post
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