Red, yellow, and brown - Every color other than green seem to be outside.
... Which means, it's fall again. And it's the end of grass-growing season.
It's a hard time to be in the green industry, when there's every other color outside except green.
However, I’ve got good news: You can STILL MAKE MONEY through the fall by upselling fall services.
That's why, I've come up with 3 of the best ways to upsell your fall landscaping services:
Selling snow services in July won’t work. Just like, s
People buy things as it becomes relevant to their life. Consumers rarely think ahead - especially about things they don’t want to pay for.
That means you want to hit people with marketing pieces (emails, door hangers, etc... ) about fall cleanups right as the leaves start to fall in their yard.
That’s when the idea of raking their yard begins to weigh on them.
Ask yourself: WHEN will your clients starting thinking about fall services?
… And then, sell them on it at that moment.
The best way to upsell fall services is not the promise of a clean yard or a protected sprinkler system... or even a beautiful light display.
Sales are closed by benefits, not features.
Benefits get to the deeper heart of WHY the person would pay you to do this thing for them.
With Christmas, Hanukkah, and Thanksgiving right around the corner, the best benefit you can sell is:
Seriously, this is what people are thinking about and idealizing during the holiday season.
Hiring someone (ideally, you) clean their lawn and install Christmas lights gives them more time to spend with their family.
Focus your emails, texts, and in-person conversations around this benefit.
This will close more deals than the promise of any features.
EVERY marketing campaign should have a ridiculously great offer.
... Something that compels the prospect to buy - right now.
Here are examples of a few compelling offers you could use:
Even a small discount can entice your clients to buy your landscaping service upsell.
Obviously though, the bigger the savings, the bigger the temptation.
For example:
"Sign up today for [insert fall service] and receive [state your offer]!"
Providing a 100% money-back guarantee reduces the risk for the client. Plus, it costs you very little.
It's a win-win for everyone.
When launching a new service, it can be wise to limit the number of people you
This allows you to work out the kinks with understanding customers and avoid overwhelming your crews.
Tell
Bottom line: Make 'em feel special.
"Act now or forever have
In order for clients to act quickly, they need a reason to quickly buy your upsell. This is a little something called, "Urgency."
Here's how you can pitch urgency to your clients: “Our schedule for [insert fall service] is filling VERY quickly.”
Set a deadline, and make them feel like they’re missing out if they skip this offer.
By upselling your fall landscaping services, you can sell smart and make money through the fall.
If you use these strategies:
I promise you that if you follow these tips, you’ll upsell more services and make more money through the fall.
So what are you waiting for?
Figure out what fall services work for your business and put these money-making strategies to work in your business right now.
Originally published Oct 2, 2018 6:00 AM, updated Aug 27, 2019 3:45 PM
Tags: Marketing
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