In today’s competitive market, you have to know how to get landscaping jobs in order to stand out from the competition.
Whether you’re an established company looking to expand or a newer business trying to gain traction, securing a steady stream of landscaping jobs requires strategic planning and consistent execution.
This guide will show you how to get landscaping jobs using simple, easy-to-follow strategies.
Use these proven strategies to help your landscaping business attract and retain clients.
Many landscaping business owners don't like to sell in-person. They worry clients will think they're pushy or just after their money. And yes, that can happen if you do it wrong!
But don't worry. If you use the 3 simple tips below, it will actually be pretty easy.
First impressions matter more than you might think.
When you’re meeting with potential clients they are going to quickly size you up to see if you are:
What helps you look professional:
Clients don't care about the brand of fertilizer or the tools you use. They care about how good their lawn will look!
Talk about results, not products.
When meeting with clients, focus on what they truly care about:
Remember, clients buy the end result, not the process. Show them how you'll solve their problems and make their property look amazing.
You can't sell what people don't want. That's why listening to your prospective clients is so important.
Try to talk for less than 60 seconds at a time.
When you talk too much:
Good landscapers ask questions and then listen carefully:
Watch for clues in how clients respond. Their tone of voice, body language, and facial expressions tell you a lot about what they want.
Don’t forget, the best salespeople aren't the best talkers—they're the best listeners. When clients feel heard, they're more likely to hire you.
Business cards are important, but most end up in the trash. For your best leads, leave something more memorable.
Give your leads and clients items they will actually use:
These useful items stay in clients' homes or offices, reminding them of your business every day. This simple trick works especially well for winning valuable commercial accounts.
The best part? When clients use these items where others can see them, you get free advertising and more potential leads!
In today’s digital world, your online presence is your landscaping business’ first impression on new leads.
Invest in a professional website:
Beyond your website, claim and optimize your Google Business Profile. This free tool increases your visibility in local searches and allows clients to leave reviews.
Here are a few things to remember with your Google Business Profile:
If you want to know how to get landscaping jobs, then you’ll need to be able to leverage social media marketing.
Social media provides an excellent opportunity to showcase your best work and engage with potential clients.
Create business accounts on platforms like Instagram, Facebook, and TikTok where visual content thrives.
Post regular photos and videos of your projects, share landscaping tips, and engage with comments.
Plus, consider running targeted social media ads to reach homeowners in your service area. These ads can be highly specific, allowing you to target by location, homeownership status, income level, and other relevant factors.
Form relationships with complementary businesses to create mutual referral networks.
Connect with:
These partnerships can provide a steady stream of qualified leads while also adding credibility to your landscaping business.
Satisfied clients are your best advocates. Create a structured referral program that rewards existing clients for sending new business your way.
Offer enticing incentives, such as:
Make the referral process simple by providing magnetic business cards, digital referral links, or even custom yard signs that showcase your work and contact information.
Diversifying your landscaping services can help you appeal to more potential clients while increasing your revenue from existing ones.
Consider adding:
By offering a wider range of services, you can position your business as a one-stop solution for all landscaping needs.
Your brand identity is essential in knowing how to get landscaping jobs, and your brand identity encompasses everything.
Your logo, company colors, communication style, and service guarantees are just a few of the countless aspects of your business that make up your brand identity.
Develop a cohesive brand that reflects your company’s values and resonates with your target market.
Ensure consistent branding with your:
In turn, you can build recognition and trust in your local market.
In order to truly discover how to get landscaping jobs, you need to know how to utilize content marketing.
Creating valuable content is a great way to establish your business as an authority in landscaping.
Start a blog on your website covering topics like:
Plus, share this content through email newsletters and social media to stay top-of-mind with existing clients while attracting new ones for landscaping information.
A CRM system helps you manage client relationships more effectively.
Use your CRM system to:
This systematic approach ensures no opportunities fall through the cracks while also helping you provide more personalized services.
Service Autopilot does all of this (and MORE) for landscaping businesses just like yours.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Industry certifications are a great way to get landscaping jobs because certifications demonstrate your commitment to professionalism and expertise.
Consider obtaining certifications from organizations like:
Display these certifications prominently on your website, vehicles, and marketing materials to build trust with potential clients.
Winning landscaping jobs often comes down to submitting competitive, professional bids.
Develop a systematic approach to bidding that includes:
Promptly follow up on submitted bids, and be prepared to address any questions or concerns leads might have.
Exceptional customer service creates loyal clients who become ambassadors for your landscaping business.
Train your team to:
Remember, every interaction with clients is an opportunity to strengthen your reputation and generate referrals.
Tracking performance indicators (KPIs) to understand what’s working and what isn’t.
Monitor key metrics like:
Use these insights to continuously refine your marketing strategies and business operations.
Growing a business with a sustainable pipeline of landscaping jobs requires a multifaceted approach that combines:
By consistently implementing these strategies, you’ll effectively tackle how to get landscaping jobs by building a strong reputation in your market.
Remember, success doesn’t happen overnight. Be patient, persistent, and always focus on delivering the best value to your clients.
As your reputation grows, so too will your business, allowing you to become the go-to landscaping service provider in your area!
Related: Most Profitable Landscaping Services to Start Selling
Originally published Feb 27, 2017, updated on Mar 21, 2025
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