Want to know how to make money mowing lawns?
While it may not be an obvious no-brainer, you can make big money mowing small lawns in your lawn mowing business.
Small lawns aren’t usually the first choice for lawn care business owners. They hate unloading their equipment to work on a lawn that takes 10 minutes to mow.
It almost feels like it takes more time to drive there and unload than it does to do the work.
However, you can make big money mowing small lawns—making these jobs more profitable in the process. It’s all in how you sell.
In this article, you’ll discover how to make big money mowing small lawns and:
Lawn care companies see small lawns as the price of doing business. However, they get your foot in the door for profitable upsells.
That’s only true if your business model and pricing structure aren’t fine-tuned to handle them.
The best way to make little lawns work for your business (and lawn mowers) is to sell these jobs in tight clusters.
Driving 15 minutes between each postage stamp sized lawn isn’t going to work. Plus, it’ll cut into your profits.
Although, if you have 4 or 5 (or even 10 lawns) all in a row, you get to greatly reduce drive time.
Additionally, if small lawn clients are only separated by a house or two, you don’t have to waste extra time loading and unloading equipment.
So how do you make big money with small lawns?
So many lawn care businesses ignore these neighborhoods because they think it’s a waste of time.
While you might not think small lawns are worth the marketing dollars and sales effort, there’s a huge opportunity to make big money mowing small lawns.
With the right offer, you can dominate entire neighborhoods.
You can even use the name of the neighborhood in the marketing material to better connect with these prospects.
Keep in mind, the competition likely isn’t directing offers tailored to specific neighborhoods. This is especially true of neighborhoods with small lawns.
In turn, these small lawns provide a huge opportunity for you to get ahead of the competition and take over nearby neighborhoods.
Small lawns mean:
All of these factors add up to a wildly productive crew who make fewer trips back to your shop or supplier.
Once you’ve broken into a small-lawn neighborhood, you want to generate a HUGE amount of profit from your customer base with upsells. Plus, it’s 4x cheaper to upsell and cross-sell to existing clients versus leads. After all, these clients already have a relationship with your business and love the services you provide.
In addition to instantly optimized routes, when you choose the #1 lawn care software, you’ll get:
Plus, with Service Autopilot’s automations, marketing is made simple. You can tag clients by neighborhood and direct a timely upsell offer to their email.
In addition, you can automate individual email sequences and set triggers to funnel leads and clients into specific campaigns.
Simply set up your email campaigns and it’ll run by itself until you tell it to stop!
Follow these proven, expert tips to convert tiny lawns from loss-leaders into profit powerhouses and:
Then, increase density and use targeted upsell campaigns to get higher-margin services into neighborhoods with cookie-cutter lawns.
Don’t let the broader lawn care community’s beliefs about small lawns cloud your judgment—you can make big money mowing small lawns.
You have to invest the time and marketing effort to make them ultra-profitable.
Now, you can use these strategies to make big money mowing small lawns!
Tags: Business Operation, Featured Post
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