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When you know how to sell Christmas light services to existing lawn care clients, you minimize the need to seek additional clients.
This quick and easy guide will show you how to sell Christmas light services to existing lawn care clients by:
By the end of this simple guide, you’ll discover exactly how to sell Christmas light services to your existing lawn care clients today.
Unlike when you first started your lawn care business, your Christmas light business has the upperhand in that you already have loyal clients.
Since you don’t have to establish an initial client base, you can upsell your light installation services to existing clients.
One of the easiest ways to upsell Christmas light installation services to existing lawn care clients is by launching an email upsell campaign.
The start of the fall season is one of the best times to launch your upsell campaign for holiday light services.
This allows for the time you need to schedule installations.
Although you should pepper in hard sell emails throughout your campaign, it’s important to also create engaging content.
After all, great content acts as gifts to surprise and delight clients. Plus, creating engaging content is easy.
Here’s a glance at a few engaging content ideas to showcase in your emails:
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Did you know you can automate your marketing efforts for upselling Christmas light services?
One of the best, efficient, time-saving, ways to market your Christmas light installation services is by automating it.
For example, you can launch your email campaign and automatically run it using Service Autopilot.
Plus, automations allow you to do automate additional tasks outside of email campaigns:
Automations allow you to create a series of tasks within a workflow. The workflow’s actions are based on client responses. Simply set your automations and forget it!
Automations sends emails and texts to clients for you to free up your time for higher level tasks that grow your business.
Respond faster, eliminate repeat tasks, and automate the follow-up process—that’s the power of Service Autopilot’s automations.
Prior to marketing your Christmas light services, it’s important to develop a referral offer that can’t be refused.
As a result, you can use converted clients to help you gain additional clients through referrals. Plus, referred clients are on average 18% more loyal.
You’ll need to create irresistible referral offers for existing, referred, and new clients. Take a look at a few basic examples of how simple your offer can be:
The best offers simultaneously establish a steady stream of referrals and increase lead conversions.
After developing an irresistible offer, you’re ready to implement it into your marketing materials.
The best Christmas flyers, door hangers, and business cards are simple, unique, and easily legible with a compelling offer.
In addition to your primary CTA (i.e. Call-to-Action) to either call or fill out a form for an estimate, you should also include your offer.
As a result, your marketing materials simultaneously capture leads and elicit referrals from existing clients.
By selling Christmas light services to your existing lawn care clients, you minimize the need to hunt for additional clients.
In addition, upselling Christmas light services to these existing lawn care clients allows you to:
Use these pro strategies to start selling Christmas light services to your existing lawn care clients today!
Related: How to Transition from Lawn Care to a Christmas Light Business
Originally published Oct 6, 2022 7:00 AM
Tags: Featured Post, Marketing
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