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Creating an automated lawn care email campaign offers your business the ability to automatically convert leads into clients.
By launching a the right email campaign, you’ll have the power to reap rewards like:
Plus, an automated email campaign isn’t as complex as it might seem. Use this article to start implementing your own lawn care email campaign today!
Before you can begin writing an effective email series, you need to decide on the right goals and audience to target.
In order to choose the ideal target audience, consider the current goals of your business:
Depending on the target audience, the goals and content of your email series will vary.
For example, the content of an estimate follow-up campaign will differ from a lead generation campaign.
Now that you’ve chosen a target audience, you’re ready to write a robust email series.
Keep in mind, the best email campaigns provide:
Typically, a great email campaign cadence consists of 1-3 emails consecutively sent each day. Then, the campaign should allow for breaks of a few days between sent emails.
Here’s an example of an ideal email campaign cadence:
Remember, reviewing results and split-testing are crucial to improving any email campaign into a long-term success.
Plus, you can easily review data and perform split-tests using the best lawn care software.
Also, it’s important to note that emails sent between Monday-Wednesday usually have the highest open rates.
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An irresistible offer, also known as a CTA (i.e. Call-to-Action), provides the target audience with the next desired action you want them to take after reading your email.
The CTA should be simple, easy to understand, timely, and actionable. Take a look at this example of a great CTA:
Along with including a compelling CTA, it’s also important to surprise and delight your target audience with a gift.
For example, the gift could be something as simple as:
This free gift serves as an excellent way to impress clients by providing them with instant value.
In order to automate your lawn care email campaign, you’ll need to choose the right software for the job.
The #1 lawn care software can meet your everyday email campaign needs, such as:
Plus, in addition to automated email campaigns, with Service Autopilot you can experience:
When you choose Service Autopilot, the instant opportunities for growth, success, and maximized profits are endless.
While implementing an email campaign might seem intimidating at first, this article has provided you with all of the necessary steps to simplify the process.
When you properly launch your automated lawn care email campaign, you’ll have the ability to experience things like:
The opportunities a successful email marketing campaign can provide are endless. At last, you have the power to easily launch your automated lawn care email campaign today!
Related: How to Get Lawn Care Customers Fast
Originally published June 16, 2022 4:45 PM
Tags: Featured Post, Marketing
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