Your lawn care website design represents your quality of work and drives online sales. However, many websites don't accomplish either of these tasks—reducing their website's full potential.
Whether you have an outdated lawn care website design, or there wasn’t a sufficient amount of time invested into creating a high-quality one, a professional website is VITAL to your success.
Remember, your website solely acts as a digital business card. However, if it isn’t properly designed, your website doesn’t work for you (you work for your website).
Here's how these lawn care website designs are reviewed:
Take a look at these top lawn care website designs to inspire your business.
The GrassPerson Lawn and Landscape website is clean, simple, and easy to navigate—all of which you should strive for when building a professional website.
Although, even beyond the lawn care website design, it still executes on a number of important characteristics that make a great website.
More specifically, these areas where this website shines:
As a result, the efforts invested into creating a highly personable, informative lawn care website design deeply aid in capturing more leads and increasing conversions.
While Ryan Lawn and Tree is one of the larger companies on the list, they do a really good job of making their lawn and landscape website feel small and easily digestible.
Many larger lawn care companies struggle with a disconnect between the clients and the company. In turn, leads can sometimes naturally lean towards smaller businesses where they feel they'll be taken care of better.
Ryan Lawn and Tree doesn’t feel like a large company where your needs are buried on hundreds of other clients. Plus, everything you need is easy to look for in it.
They cover many of the common questions leads might have when choosing a lawn care business.
For example, their website provides what they offer, where they serve, and what others love about their business.
Take a look at a few notable areas of their lawn care website design:
As soon as you land on this lawn and landscape website, you’ll notice how inviting it is to continue scrolling further and further down the page.
The calming photos of the landscape projects they've completed encourage you to find out more about their services.
These are a few aspects that make their lawn care website design stand out:
There are numerous lawn care website design aspects that make Denmark Lawn's website impressive.
Take a look at a few compelling statements that provide reassurance and trust for their leads:
Remember, leads and clients want to know you'll perform reliable, high-quality services in caring for their property. Which means, they need to be able to trust your business to provide the promised services.
To reinforce the leading authority claims they make on their website, they showcase their "glowing reviews" on their homepage.
Here are a few other captivating aspects of their lawn care website design:
Just Right Lawns' lawn care website design is totally centered around one primary CTA (i.e. Call-to-Action)—to get a quote.
This primary CTA is presented in numerous ways throughout their homepage:
In addition, these are a few other compelling aspects of their website that amplify the effectiveness of the CTA:
The simplicity in TruGreen's design allow the primary CTA to fill out a form speak for itself.
Take a look at a few aspects of this lawn care website design that make it stand out:
Also, notice how they phrase each form differently. They are likely split-testing to see which form performs the best:
As a result, if one form doesn't capture your attention, they're hoping the next one will—this is the magic of the TruGreen website.
Plus, each form is seamlessly integrated into the website through subtle CTA buttons and embedded forms.
The Ground Guys has a professional, yet simple website with a benefits first approach to converting leads.
However, to really learn about their company, you'll have to dig further into the website and read more than just the homepage. Although, this isn't necessarily a bad thing.
Some websites cram too much information onto the homepage—overwhelming leads. In reality, the most important questions should be answered elsewhere on the website.
These are a few things this lawn care website design does well:
Plus, take a look at some of the captivating copy throughout the website that further establish trust with leads:
Also, this website includes areas where they explain "What Sets Our Services Apart:"
They even talk about their volunteer work within the communities where they serve.
The Purple Care website is extremely unique compared to other lawn care website designs in that it's entirely targeted towards their ideal client: luxury landscapes and lawn care.
Here are a few impressive parts of their lawn care website design that reinforce their ideal client:
Additionally, this website has a robust testimonial page that's directly linked to their Google reviews.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Although designing a compelling lawn care website design might seem like an overly complex process, this article has simplified it into bite-sized pieces.
Now, you know how to:
Use these inspiring ideas to improve your lawn care website design and begin increasing conversions today!
Related: Top 7 Things Your Lawn Care Website Needs
Originally published May 16, 2019 7:00 AM, updated Aug 21, 2024 4:18 PM CT
Tags: Featured Post, Marketing
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