7 Ways to Sell More Work With Christmas Light Flyers

Christmas light flyers are a great way to help you find new clients, reach entire neighborhoods, and grow your business.

In fact, the best Christmas light flyers have the power to help you:

• Beat local competitors
• Increase brand awareness
• Increase your route density
• Build your online presence
• Grow your social media presence
• Establish yourself as the leading authority
• Automatically win more Christmas light clients through referrals

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1. Find Out What Your Clients Really Want

Want to develop the most effective Christmas light flyers to grow your business? Start by asking your best clients what they like most about you.

It's simple, all you need to do is send a survey to the clients who use your services every year. 

Ask them two easy questions:

• "Why did you pick us for your holiday light installation?"
• "What's your favorite thing about working with us?"

Their answers will tell you exactly what makes your business special. Maybe it's your careful installation work, quick response times, or how your team always shows up when promised.

Once you know what your clients love, focus on doing more of it. This helps you keep your current clients happy. Plus, it helps you attract new clients who want the same things.

Pro Tip! With Service Autopilot, you can automatically track and send surveys using Automations. Plus, increase your conversions by nurturing your leads.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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2. Turn Great Clients into Even More Business

Your best clients know other people just like them, and you want to make it easy for them to spread the word.

That’s why your Christmas light flyers should include something like:

• "Get a $20 gift card when you refer a friend"
• "Refer a neighbor and get a free upgrade/add-on (or discount)"
• "Send us a new client and earn credits toward next year"

Keep your referral message clear and eye-catching on your flyers. Put it where people can't miss it, like near the top or in a bright box. The easier you make it to refer, the more referrals you'll get!

3. Set Yourself Apart from Competition With Branding

By far, one of the best ways to set yourself apart from your competition is by leveraging branding in your Christmas light flyers.

When you capitalize on what makes your business unique, you can simultaneously justify your premium prices while also establishing your business as the top choice in Christmas light installation.

With all of the endless holiday lighting service options in the area, your unique flyers can be a powerful force in setting you apart

4. The Best Pro Tips for Christmas Light Flyers

As tempting as it may be to get overly creative with your Christmas light flyers, it's important to remember that the main goal of your flyers is to get more clients.

After all, if your Christmas light flyers don't win you conversions, then it's merely a pointless piece of paper.

For this reason, in order to maximize its effectiveness, you need to find the right balance between creativity, functionality, and professionalism.

Here are some of the best pro tips for creating the most effective Christmas light flyers:

• Visible contact information
• Easily readable, large, simple font
• List the main Christmas light services and packages you offer
• Simple, complementary color schemes that are easy on the eyes
• Avoid overusing stock photos (use before/after pictures of your work)
• Clean design that doesn't take away from the main Call-to-Action (CTA) and information

Since so many Christmas light businesses don't follow these essential principles, you can be miles ahead of your competitors when you start taking advantage of them.

5. Create Offers That Make Clients Take Action

Want more clients to say "yes" to your services? Give them a clear reason to act now.

Start with a simple, eye-catching offer like:

• "Book by [insert date] and save 20% on installation"
• "First-time clients get free removal - Save $100!"
• "Book this week and claim your special gift”

But don't stop there. Tell clients exactly what to do next. Make it big, bold, and impossible to miss:

CALL (555) 123-4567 NOW for your free estimate! or Visit www.YourWebsite.com TODAY to save 20%!

Put this message where it stands out - like at the top of your flyer or in a bright-colored box. The easier you make it to respond, the more calls you'll get

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6. Show Off Your Best Work

Pictures sell better than words. Use your flyer design space wisely by showing what you can do:

• Include "before and after" photos of real homes you've decorated
• Show different styles - from classic white lights to colorful displays
• Add photos of your most impressive projects
• Include close-up shots that show your quality installation work

Remember to only use your own photos. Real examples of your work build more trust than stock photos. Plus, local clients might recognize houses in their neighborhood!

Add short captions that highlight special features like: "Custom roof line design," "Commercial installation for local business," or "Award-winning display from 2024."

7. Take Your Marketing to the Next Level With VIRTUAL Christmas Light Flyers

Now, that you've finalized your flyers, it's time to level up your marketing with VIRTUAL Christmas light flyers.

Because it takes an average of 6-8 touches to convert a lead into a client, it's essential that you touch your clients any chance you get.

Using social media and emails, you can amplify the effectiveness of your flyers. This is a chance for you to further connect with leads and clients to maximize conversions.

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Start Selling More Work With Your Christmas Light Flyers

Use the strategies in this article so you can start selling more work with your Christmas light flyers.

When you take advantage of these strategies, you'll be able to beat your competition, scale your business, and conquer your goals and dreams.

Now, you have everything you need to create effective Christmas light flyers that maximize your sales conversions!

Related: The Ultimate Manual to Christmas Light Marketing

Originally published Dec 3, 2019 7:00 AM, updated December 20, 2024 at 12 PM