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Whether you’re a new or established business, avoiding the most common Christmas light business mistakes can ensure your long-lasting and profitable success.
Use this article to avoid the biggest Christmas light business mistakes in order to:
Even though these common Christmas light business mistakes are damaging, they’re relatively easy to avoid when you follow the basic pro strategies in this article.
By maintaining the same prices every year, you’re essentially leaving profits on the table.
Between the inflation of labor, transportation, and materials, it’s crucial to reassess your prices every year.
Plus, since holiday light installation is a one-time installation each season, many clients will forget your old prices.
Remember, price increases allow you to:
Before we get started on why finding a reputable commercial Christmas light supplier is fundamental to your success, let’s talk about light distribution.
It’s important to note that the most successful Christmas light businesses buy their own commercial lights and lease them out to clients every year.
This way, you can:
As a result, in order to sell holiday lighting services at a premium price point, it’s critical to choose a reputable commercial supplier.
After all, clients won’t want to pay a premium for residential lights they can easily buy on their own.
Don’t make one of the most common Christmas light business mistakes that bottlenecks so many businesses.
Instead of buying residential equipment or purchasing from random suppliers, it’s vital to choose a reputable commercial holiday light supplier.
Faulty equipment is one of the biggest Christmas light business mistakes that can quickly kill your profits.
Take a look at a few of the most common ways holiday light businesses use faulty equipment:
Remember, faulty equipment can:
For these reasons, it’s important to be mindful of the equipment you choose for your business. Plus, it’s equally important to prioritize routine maintenance and equipment fixes.
If you’re a dual holiday light and lawn care business, then you have the ultimate advantage of being able to easily convert existing lawn care clients into holiday lighting services.
One of the easiest ways to maximize this incredible valuable advantage is by launching an automated email marketing campaign.
Then, you can kick your campaign up a notch by offering incentives, such as:
Plus, did you know you can easily launch your automated email marketing campaign in Service Autopilot using automations?
An ironclad contract is crucial to securing the long-term success of your business because it mitigates:
Plus, the right contract allows you to:
As always, remember to have a trusted lawyer or legal consultant review the contract before putting it into use.
Also, it’s vital to review the contract every year for updates. This way, you can update the contract as various events and complications arise.
Even if you’ve had the same client for many years, it’s still important to conduct pre-season visits every year.
Before you begin installing lights, you’ll want to ensure nothing has changed on the property since the previous season.
These are a few of the main items your crews should look for at pre-season visits:
Then, you can ensure every job is safe for your crews. Plus, you’ll have the opportunity to document any pre-existing damages or create action plans based on electrical limitations.
By the way, did you know, you can easily add before/after photos and job notes on-the-go using the best software? This is one of the easiest ways to document pre-season visits!
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Hiring and onboarding mishaps are one of the leading Christmas light business mistakes that can hinder long-term success and profitability.
When you focus on maintaining a full, well-trained, talented team, you’ll be able to focus more on high-quality services and profitability.
Take a look at some of the best ways you can keep your team happy and high-performing:
Plus, you can easily transition your existing lawn care employees into Christmas light installation—virtually keeping them on your team year-round.
By avoiding these top Christmas light business mistakes, you can
Finally, you can avoid these most common Christmas light business mistakes, and use these expert strategies to scale faster and promote long-term success!
Related: How Profitable Is the Christmas Light Business?
Originally published Dec 5, 2023 7:00 AM CT
Tags: Business Operation, Featured Post, Marketing
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