Maximize Lawn Care Sales With 5 Spring Advertising Strategies

By taking advantage of the best lawn care sales strategies in the industry, you can take over entire neighborhoods this spring lawn care season.

In this article, you’ll discover how you can be the leading lawn care provider in your area using effective spring advertising strategies to boost your lawn care sales by:

• Competitively positioning your prices
• Hiring and keeping the top professionals
• Standing out with the best marketing and lawn care sales strategies
• Automatically receiving referrals from your happiest clients
• Using the #1 lawn care software to streamline everyday tasks

Use the spring advertising strategies in this article to easily beat the competition and turbocharge your lawn care sales this season.

1. Reassess Your Prices

Pricing your services is an ongoing balancing act for your services.

Remember to regularly reassess client accounts to ensure competitive pricing that’s not too high or low.

In turn, competitively pricing your services allows you to:

• Maximize profits
• Keep clients happy
• Provide clients with the highest quality of services

Plus, when you use Service Autopilot, you can easily and instantly review client account profitability.

Use these fundamental factors to properly price your services for the most profit:

• Track job times
• Know your market
• Calculate operational costs
• Test and improve your pricing process

How to Hire Your Best Employees… Starting Right Now

Get Your FREE Hiring Ad Templates

2. Hire and Keep the Best Employees

In order to provide your clients with the highest quality of work, you’ll need to know how to hire and keep the best employees.

Take a look at a few quick ways to know when it’s time to hire:

• Are clients happy with your services?
• Do you have a hiring process already in place?
• Do you have enough money to handle the short-term profit loss?
• Are you growing fast enough to put a new, full-time hire to work?
• Do you have the adequate time and resources to properly train them?

Here are some proven strategies to find the best employees:

• Write a compelling job description
• Start marketing to hire
  • E.g. door hangers/flyers, business cards, social media posts, etc.
• Take advantage of paid ads
  • E.g. Facebook, Google, etc.
• Ask vendors for referrals
• Implement an employee referral program

Plus, despite what you might think, it’s still possible to hire and keep great professionals during a hiring crisis.

• Offer a competitive wage
• Provide unique benefits and perks
• Establish a healthy company culture
• Give your employees clear career paths
• Listen to employee feedback to improve job satisfaction

Want to know how to find, train, AND keep great employees?

Get Your FREE Lawn Care Hiring Guide Now!

3. Take Advantage of the Best Marketing Strategies

When you know how to implement the top marketing strategies in the industry, you can:

• Build branding
• Increase online presence
• Improve selling effectiveness

These are some of the best marketing strategies to quickly win clients:

• Target leads actively searching for lawn care services with Google Ads.
• Expand your following and target leads with social media.
  • E.g. organic and paid posts
    • Pro tip: Target specific neighborhoods using paid Facebook Ads.
• Use your website to establish a strong online presence.
  • Pro tip: Hire a freelance web designer to create a professional design or utilize a user-friendly website builder (e.g. Wix, Squarespace, etc.).

Also, contrary to what you might believe, you don’t have to hire a professional marketer.

ALL of these marketing strategies are accessible to beginners and more experienced marketers alike to boost lawn care sales.

While hiring a freelance, part-time, or full-time marketing expert might help advance your business faster when your budget allows, it’s not necessary.

After all, it’s better to get started marketing now than to wait until you have the right resources!

Plus, as you’re first getting started, you might even consider having your executive assistant or an intern aid you in these everyday marketing strategies.

For example, your executive assistant or intern could help manage your social media accounts or update your website.

Get 90 Days of FREE Social Media 
Post Ideas!

Download Your FREE Templates!

Conduct 9-Arounds

With these solid marketing strategies, be sure to also add 9-arounds as an excellent way to target and take over specific neighborhoods.

Simply have your team drop off flyers/door hangers and business cards at the nine neighboring client houses.As a result, you can condense routes by dominating these neighborhoods. Plus, you can make big money mowing small lawns!

Get 7 of our best performing flyers (tested over 8+ years), put into print-ready templates.

Get Your FREE Templates Today

4. Ask for Referrals from Your Best Clients

One of the best ways to win great clients this spring lawn care season is by asking for referrals from your best existing ones.

Start by implementing a client referral program that can help you get an automatic, steady stream of referrals by leveraging your existing client base.

Plus, your client referral offer can be as simple as offering a $15 discount for every successful referral. Alternatively, you can offer a free upsell service.

To implement your new client referral program, simply give clients your business card after they:

• Write a great review
• Give a verbal or written compliment
• Return a positive survey (easily send and track these using Service Autopilot)

Sell more work with these lawn care business cards!

Download Your FREE Templates!

5. Use the Best Lawn Care Software to Get Miles Ahead of the Competition

One of the best ways to win great clients this spring lawn care season is by asking for referrals from your best existing ones.

Start by implementing a client referral program that can help you get an automatic, steady stream of referrals by leveraging your existing client base.

Plus, your client referral offer can be as simple as offering a $15 discount for every successful referral. Alternatively, you can offer a free upsell service.

To implement your new client referral program, simply give clients your business card after they:

• Write a great review
• Give a verbal or written compliment
• Return a positive survey (easily send and track these using Service Autopilot)

Boost Lawn Care Sales Using These Spring Advertising Strategies

In order to increase lawn care sales in your area, you’ll need to know how to leverage the right spring advertising strategies to make your business stand out.

When you know how to take charge of your lawn care sales, you can:

• Maximize profits
• Keep your best clients from leaving
• Get excellent referrals from top clients
• Hire and keep the top local professionals
• Expand your reach with a positive online reputation
• Streamline daily operations with the #1 lawn care software

Now, you can beat the competition and dominate entire neighborhoods with these expert spring advertising strategies!

Related: What to Do During Lawn Care Rain Delays

Originally published April 7, 2022 7:00 AM Updated on April 12, 2024 2:15PM