5 Ways to Dominate This Holiday Light Season

When you begin taking advantage of the top pro strategies in the industry, you can easily take over your local market dominate this holiday light season.

Here are some of the top ways you can beat the competition and dominate this holiday light season:

• Competitively position prices for maximum profit
• Select the best commercial quality lighting equipment
• Take advantage of the best marketing strategies in the industry
• Start getting automatic referrals from your best happiest clients
• Use the top Christmas light software to automate daily tasks and streamline operations

Start taking advantage of these leading pro strategies to dominate your local market and beat the competition this holiday light season!

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1. Set Your Prices for Maximum Profits

Due to the natural rise in inflation costs, your prices are an ongoing balancing act that you’ll need to reassess each holiday light season.

Consider these rising costs when assessing your prices every Christmas light season:

• Labor
• Transportation
• Materials and equipment

Plus, when you use Service Autopilot, you can optimally price jobs based on your best numbers last season.

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2. Choose the Right Commercial Holiday Lighting Equipment

One of the easiest ways to stand out from the competition and dominate this holiday light season is by providing stunning light displays with the right commercial equipment.

When you choose high-quality commercial holiday light equipment, you can:

• Protect your crews with safe equipment and PPE
• Present exceptional, attention-grabbing light displays
• Finish installations faster with efficient equipment and reliable lighting

Plus, these memorable, high-quality displays are one of the best ways to attract neighboring houses to hire you for their Christmas light services.

Start selling Christmas light services to existing lawn care clients!

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3. Utilize the Top Marketing Strategies

Implement the top expert marketing strategies to:

• Increase online presence
• Amplify selling effectiveness
• Establish branding and local recognition

Take a look at a few of the best ways you can use to beat the competition and dominate this holiday light season:

• Target hot leads with Google Ads
• Nurture clients while expanding online reach with social media
  • E.g. combination of organic and paid posts
• Easily cross-sell existing lawn care clients into christmas light services with an automated email campaign
• Become easily discoverable on search engines with a strong website
  • Pro Tip! Hire a freelance web designer to develop a professional design, or do it yourself with a user-friendly website builder (e.g. Wix, Squarespace, etc.).

Despite the common misconception, you don’t have to hire a marketing professional to begin taking advantage of marketing for your business.

Freelancers, interns, and part-time marketing professionals can help manage your social media accounts and website until you have the budget for a full-time marketer.

Take Advantage of 9-Arounds

One of the best ways to condense routes and take over entire neighborhoods with your Christmas light services is by conducting 9-arounds.

By having your crews drop off door hangers/flyers and business cards at the nine neighboring houses of clients, you can easily target specific neighborhoods you want to target.

Plus, you can take these door hangers to the next level by amplifying their effect by taking them online.

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4. Get Referrals from Your Happiest Clients

Did you know, you can get referrals from your happiest clients with automated surveys?

For example, you can send emails to ask for referrals from your happiest clients based on their survey responses.

In addition, you can maximize client referrals with a client referral offer. For instance, you can offer something as simple as a gift card or free upsell service for every successful referral.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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5. Use the Best Christmas Light Software to Get Ahead

The best christmas light software gives you the power to:

• Access client accounts, job history, and notes on-the-go
• Use instantly optimized routes for quick daily operations
• Automate client communications to cross-sell and upsell services
• Track time, crew location, job progress, assets, and more in real-time
• Generate same-day automated payments and take advantage of bulk invoicing

Plus, Service Autopilot allows you to easily manage your dual lawn care and Christmas light businesses.

When you choose Service Autopilot, there’s no limit to the long-term success and profitability you can achieve!

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Dominate Your Local Market This Holiday Light Season

In order to become the leading holiday light installer in your area, it’s crucial to take the right steps to make your business stand out from the competition.

By utilizing the best expert strategies, you can dominate your local market this holiday light season with:

• Maximum profits
• Increased client retention rates
• Improved automatic client referrals
• Impressive light displays with high-quality commercial holiday light equipment
• Automate daily tasks and streamline operations with the best Christmas light software

Now, you can begin taking advantage of these leading pro strategies to dominate your local market and beat the competition this holiday light season!

Related: How Profitable Is the Christmas Light Business?

Originally published Nov 28, 2023 7:00 AM CT