5 Strategies to Recession-Proof Your Lawn Care Business

Even though a volatile economy can hurt your business, it’s important to know how to recession-proof your lawn care business.

In this article, you’ll discover how to recession-proof your lawn care business by:

• Reevaluating goals and rising costs
• Maximizing profits to tackle ambitious goals
• Focusing on essential services to offset lost profits
• Minimizing spending to make the most out of your budget
• Taking advantage of the #1 lawn care software to streamline operations

Being able to recession-proof your lawn care business can secure your future success and continue scalable growth despite an economic downturn.

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1. Perform Budget Cuts and Minimize Spending

By performing budget cuts and minimizing spending, you can make the most of every dollar in your budget.

When you stretch spending to maximize profits during an economic downturn, you can focus efforts on the essential areas with the highest ROI (i.e. return on investment).

These are a few key areas to take into consideration:

• Investigate any profitability issues
• Downsize office space or consider going remote
• Reduce payroll by only keeping essential employees
• Decrease overhead costs (e.g. streamline tasks and operations with software)
• Minimize unproductive labor (e.g. long trips to the gas station, prolonged breaks, etc.)

Plus, it’s a great idea to connect with a trusted CPA (i.e. certified public accountant) to help you take a deeper dive into maximizing spending.

In addition, the right CPA can provide valuable financial advice to further scale your business and stretch spending even further.

2. Reassess Goals in Comparison to Inflation

Inflation plays a key role in your goal development. After all, you can’t create ambitious, achievable goals without taking inflation into account.

For instance, did you know inflation peaked in June 2022 at 9.1%? Which means, if you didn’t take inflation into consideration, then you lost substantial profits.

These are a few basic aspects of inflation you’ll need to consider:

• Properly compensate your crews to maintain retention
• Higher cost of goods (e.g. look into more cost-effective alternatives)
• Reassess goals as well as what’s realistic to set based on the economic downturn

By accounting for inflation in your lawn care business, you can offset rising costs in order to maximize profits and continue to scale.

Remember, it’s important to confirm these goals with a trusted CPA!

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3. Increase Prices to Maximize Profits

Once you’ve accounted for inflation and have adjusted goals accordingly, you’re ready to revisit your prices.

You’ll need to individually recalculate every client’s price to ensure they’re aligning with your goals for optimal profits.

By the way, did you know you can quickly view client profitability using Service Autopilot?

After recalculating each client’s profitability, you’ll need to increase prices for clients who aren’t meeting your new goals.

However, be careful not to raise prices during peak selling season. It’s best to raise prices during your off-season.

As always, a great CPA can help you set new prices to ensure maximum profits.

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4. Keep Up With the Latest Industry Trends

By keeping up with the latest industry trends, you can get insightful strategies to help you ride out the harsh economic wave.

To recession-proof your lawn care business and keep up with the latest trends, you can:

• Join a group of industry experts
• Take part in a growth-focused field service conference
• Attend industry trade shows to connect with like-minded entrepreneurs
• Join an elite network of field service businesses from across the country

When you connect with other field service entrepreneurs, you can generate ideas and new strategies to recession-proof your lawn care business.

5. Use the Best Lawn Care Software to Recession-Proof Your Lawn Care Business

The #1 lawn care software is the best way to recession-proof your lawn care business because it allows you to:

• Automate daily tasks
• Maximize profits and time
• Streamline everyday operations
• Minimize double-data entry and reduce errors
• Frees up your time to focus on higher level tasks
• Push beyond your biggest bottlenecks and growth ceilings

Plus, with Service Autopilot, you’ll gain access to things like:

• Quick bulk invoicing
• Instantly optimized routes
• Track chemicals and assets
• Automated, same-day payments
• Simplify and automate marketing
• Business reports to fix profit holes
• Generate rapid, on-the-go estimates
• View client accounts from anywhere
• Track crews and job progress in real-time

With Service Autopilot, there’s no limit to the success and growth you can achieve. This is why Service Autopilot is essential in allowing you to recession-proof your lawn care business.

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Recession-Proof Your Lawn Care Business for Long-Term Success

When you know how to recession-proof your lawn care business, you can:

• Stretch your budget farther
• Develop ambitious, realistic goals
• Maximize profits with your existing clientbase
• Offset profit loss by zeroing in efforts on essential services
• Ignite scalable, long-term growth with the #1 lawn care software

Use these winning expert strategies to recession-proof your lawn care business for long-lasting success!

Related: 5 Ways to Increase Lawn Care Profits in a Recession

Originally published April 6, 2023 7:00 AM CT