Deep cleaning services represent a lucrative opportunity for cleaning businesses like yours that are looking to expand your offerings.
Whether you're an established cleaning company or just starting out, adding deep cleaning to your service menu can significantly increase your revenue while meeting growing customer demand for thorough, detailed cleaning solutions.
Deep cleaning goes beyond regular maintenance cleaning, focusing on thorough sanitization and addressing often-neglected areas.
This comprehensive service typically includes:
Before you can set up any new service to your cleaning business, you’ll need to take a few steps:
To offer professional deep cleaning services, you'll need to invest in:
Develop comprehensive training programs covering:
Consider these factors when setting your rates:
Most successful providers charge 2-3 times their regular cleaning rates for deep cleans.
Adding 30-50% to your typical rate is a solid start. However, it’s important to use time tracking software to ensure you’re profitably pricing your jobs.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Start selling your new deep cleans by marketing them to existing clients.
Here’s how to begin marketing your deep cleaning services:
To begin marketing your deep cleans, you’ll need to define your target market. For example, consider your existing clients:
Keep in mind, deep cleaning is typically a one-time service. Unlike routine recurring cleaning services, deep cleans will be marketed to both clients and leads alike.
While the goal is to upsell as many existing clients as possible, deep cleaning will also provide an opportunity for you to turn these one-time clients into recurring clients as well.
Remember, it’s important to take these factors into consideration when developing your marketing plan for deep cleaning.
Once you know your ideal client, you can start considering what service packages you want to offer.
Making your new deep cleans compelling enough to sell is key to selling your new service offerings to leads and existing clients.
Consider developing tiered service packages, such as:
Take a look at a few basic marketing and promotional strategies you should consider employing:
When adding deep cleans as an additional service offering for your business, there are several operational considerations to account for, including:
Unlike routine recurring cleanings, deep cleans often require different time management strategies:
To ensure consistent high-quality deep cleans, consider these quality assurance measures:
By the way, did you know you can add to do’s, before/after photos, automated surveys, and more using Service Autopilot?
If you’re already an established cleaning business, then you likely already have comprehensive insurance and liability.
As a reminder, ensure you have:
As you’re first adding deep cleans to your list of service offerings, there are a few basic ways you can continue selling this service:
By testing the new service out and setting capacity limits, you can start small and scale systematically.
Here’s how you can get started with adding deep cleans as a service:
By far, cultivating and nurturing relationships with clients is one of the best ways to scale in the long-term.
In doing so, you’ll build an engaged client base who is willing to support your new endeavors. Take a look at how you can establish these relationships:
Even after launching your new deep cleans, it’s important to continue improving your new service offering.
For example, these are a few ways you can continually improve your new service:
Adding deep cleanings to your cleaning business requires careful planning and investment, but the potential returns make it worthwhile.
Focus on quality, proper training, and excellent customer service to build a reputation as a trusted deep cleaning provider. Start small, perfect your processes, and scale gradually to ensure sustainable growth.
By following these guidelines and maintaining high standards, you can successfully integrate deep cleanings into your business model and create a valuable new revenue stream while meeting an important client need.
Remember, success in deep cleanings comes from attention to detail, consistent quality, and strong client relationships.
Take the time to develop thorough processes and training programs, and you'll be well-positioned to capture this growing market segment!
Related: How to Add Industrial Cleaning as a Service
Originally published Dec 16, 2024 2:51 PM CT
Tags: Business Operation, Featured Post
You must be logged in to post a comment.
