9 Cleaning Social Media Post Ideas to Thrive

The best cleaning social media post ideas can make your business flourish with increased online presence, engagement, conversions, and more.

Using the proven cleaning social media post ideas in this article, you can:

• Beat the competition
• Establish social media presence
• Simultaneously increase conversions and client retention
• Cultivate active, engaged clients who rave about your services
• Develop authority as the leading local cleaning service provider

Plus, these expert cleaning social media post ideas are easy to implement, and you can start taking advantage of them today!

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1. Flaunt Your Best Work With Before and After Reveals

By showcasing pictures of your best before and after jobs, you’ll demonstrate your high-quality cleaning services to leads and clients.

In addition, before and after reveals are a great way to passively upsell existing clients. For instance, if you’re doing a deep clean then you can showcase it!

Also, consider these facts:

• Tweets with photos receive an average increase of 35% more retweets
• Social media posts with images receive an average of 2.3 times more engagement
• Facebook posts with photos receive an average increase of 37% more engagement

Remember, leads and clients want to see what work your cleaners are capable of producing.

In other words, demonstrating your premium cleaning services is necessary in order to grow your business.

2. Show Off Your Top Testimonials and Reviews

Celebrating your best testimonials and reviews allows leads and clients to see how loved your cleaning business is in your local community.

In fact, testimonials generate an average of 62% more revenue per client, per visit. Additionally, 98% of consumers read online reviews about local businesses.

However, when posting testimonials and reviews, keep these things in mind:

• Keep a short message
• Use visuals (e.g. images, photos, videos, etc.)
• Share it in a variety of ways (e.g. stories, shorts, graphic posts, etc.)

3. Share Behind-the-Scenes Exclusives

Sharing behind-the-scenes exclusives allows leads and clients to feel like a part of your cleaning business.

Plus, cultivating these relationships allows you to more easily:

• Increase conversions
• Upsell and cross-sell
• Establish consistent referrals

Take a look at a few great ideas for behind-the-scenes posts:

• Day-in-the-life
• Company events
• Employee of the month
• Company history, mission, values, and culture

By making leads and clients feel like a part of your cleaning business, you can use this relationship to increase client retention and maximize profits on individual clients.

4. Celebrate Holidays, Anniversaries, Milestones, and More

One of the best, most simple of cleaning company social media post ideas is to celebrate special occasions with your audience.

Here are a few of the many examples of special occasions to consider celebrating with your social media audience:

• Important company milestones
• Holidays or company holiday parties
• Employee or company anniversaries

By celebrating these events with your audience, you can increase engagement and establish a solid social media presence.

5. Host Contests and Giveaways

Hosting contests and giveaways is one of the top cleaning social media post ideas because it provides meaningful, valuable, relevant content.

Just remember, it’s important to provide clear giveaway guidelines to prevent potential legal implications.

Take a look at a few great giveaway ideas:

• Gifts in exchange for successful referrals
• Asking followers to participate in a photo contest
• Free upsell/service for the first X amount of people who sign up for your new service

Giveaways serve as an opportunity to establish brand awareness, increase conversions, and develop a positive reputation.

6. Announce New Services, Offerings, and Company News

Sometimes, the most simple cleaning company social media post ideas stem from company announcements, such as:

• New services
• Additional offerings
• Company events and news

By making these company announcements on your social media accounts, you can make leads and clients feel more included and involved in your business.

7. Create Relevant, Shareable Content

When you create relevant, shareable content, you can increase engagement and cultivate meaningful relationships with leads and clients.

Providing client-driven value is one of the best cleaning social media post ideas because it makes leads and clients feel seen and appreciated by your business.

Plus, creating this type of valuable content is easy, and you don’t need a marketing specialist to begin taking advantage of it. For example, you can create simple things like:

• Cleaning blogs
• Expert tips of the day
• How-to cleaning videos and shorts

By sharing your expertise on your company social media accounts, you can simultaneously grow your online presence while improving client retention.

Pro Tip! Share Curated Content

Did you know that you can save time and increase engagement by sharing curated content?

Simply share relevant content from noncompetitive industry sources and watch your engagement increase.

8. Provide Updates on the Latest Industry News

One of the best ways to establish credibility and authority is by providing updates on the latest industry news.

For instance, you can share industry news like:

• New green cleaning products
• Studies on how clean homes promote health
• Groundbreaking news on cleaning products homeowners should avoid

By using industry news and updates as one of your cleaning social media post ideas, you can position your business as a credible source of reliable industry information.

9. Promote Relevant Partners

When you promote relevant partners, you can leverage one another’s different audiences.

Take a look at a few examples of relevant partners you can promote:

• Specialists providing services you don’t render
  • E.g. flooring installation companies, carpet cleaners, etc.
• Schools, churches, and other local communities
• Local charities and fundraising/volunteering events

Promoting these relevant partners simultaneously increases brand awareness while also demonstrating authority—making your cleaning business a pillar in your local community.

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Use These Top Cleaning Social Media Post Ideas to Grow Your Business

Even though social media might seem like an intimidating feat to tackle, these proven strategies will help you get started in no time.

Plus, you don’t have to be a social media expert to get started.

Using these best cleaning social media post ideas you can:

• Increase conversions, upsells, and cross-sells
• Cultivate long-lasting relationships with leads and clients
• Establish an online presence to beat the competition and become the leading local cleaning business

With these simple pro cleaning social media post ideas, you can level up your business, establish online presence, increase conversions, and build client retention today!

Related: 13 Cleaning Social Media Tips to Grow Your Business

Originally published March 15, 2023 1:20 PM