If you want to start 2025 on the best path, you need to set the right profit-building goals for cleaning businesses.
That means you set goals that:
Take advantage of these leading goals for cleaning businesses in 2025 so you can have a lucrative year!
Growing revenue is the most important of the profit-building goals for cleaning businesses.
That means increasing your client list, selling more jobs, and upselling current clients.
And achieving that goal might actually be easier than you think with these simple steps.
Sales funnels are a great way to promote your cleaning business to clients.
Creating a sales funnel can be as simple as creating a digital ad on social media, Youtube, or Google Ads.
Using any of these marketing strategies, you can direct leads to a simple landing page or homepage on your website.
Your landing page, or homepage, increases conversions by highlighting your unique selling propositions.
Even if you’re leading the pack, there is always room to grow your market share.
And that’s why it’s important to keep an eye on the competition. Here are a few things to consider.
That said, you don’t want to copy them. Instead, use this knowledge to assess areas of your business that may need improvement.
Next, figure out how to increase your share of the market.
While each business is different, the most common ways to improve are improving marketing strategies and improving reviews.
Have you tapped out your current local market? Which neighboring areas could you expand your cleaning services into?
For example, you may set up a remote team in a different town that’ll be responsible for servicing only that area.
In turn, you won’t have daily commutes to neighboring areas, but you’ll still be able to expand your business into new markets.
The reputation of your cleaning business speaks louder than your marketing.
For this reason, online reviews should be taken seriously. After all, your prospects are researching your business before converting.
So if you want to be known as the best cleaning business in town, you’ll have to earn that reputation.
You can improve your business’ local reputation by having:
Monitor the quality of work your teams provide to clients. You can do this by developing a review system for your customers.
One of the best ways to gather this customer feedback is by sending automated surveys after a cleaning service is completed.
By the way, you can easily send automated surveys using Service Autopilot’s Automations.
Once you know how your teams are performing, reward their outstanding work.
For example, you could develop compensation plans revolving around quality scores.
As a result, your cleaners have more opportunities to earn, and your clients get a better experience—everyone wins!
If you do it right, marketing isn’t a one-and-done process.
You should ALWAYS be stepping up your marketing... testing... assessing... changing... testing again.
Test new things—offers, audiences, email subject lines, social media posts, images, headlines, etc.
If you can get a solid testing plan in place you’ll be able to track what’s really working and what’s not. Take what works and push your efforts into that.
To be successful, test these advertising channels:
If you’re not doing Facebook ads, then you’re leaving money on the table.
Like, right now.
Stop reading this article and go set up some ads.
Creating a leads funnel on Facebook could get those leads flowing directly into your business:
The majority of email marketing is free. It typically costs nothing to email your clients and lead lists, and it can be an easy touch point to stay top-of-mind.
Start by creating separate strategies for each audience. For clients, email them with timely upsell offers.
For leads, send them new client discounts, holiday promotions, and creative content to hook them.
Plus, your emails don’t have to be flashy. Typically, shorter emails are better anyway. Just make sure it’s actionable and easy to understand.
As always, track your emails to see what is working with your lists. You can easily do this using the #1 cleaning service software!
These are small things you “leave behind” after you finish a cleaning service.
They push you from good… to GREAT.
Design a few pieces with upsell offers that you can leave for existing clients.
Create new client discounts that you can use as door hangers, or leave behind for your clients to pass out to their friends.
Just like it sounds, leave behinds are the small things you “leave behind” after finishing a cleaning service.
To start, design a few pieces with upsell offers you can leave for existing clients.
Next, create new client discounts you can use as door hangers or magnetic business cards, or leave-behinds for your clients to pass out to their friends.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
You can make 2025 an amazingly lucrative year… if you follow the plan.
These simple but effective goals for cleaning businesses can take you from 0 to 100 in no time.
Your business is year-round. That means you can test your sales and marketing strategies throughout the year.
If you sit idly by, your business will not grow.
Use these winning pro strategies for creating the best profit-building goals for cleaning businesses today!
Related: How to Develop a Thriving Cleaning Company Culture
Originally published on Feb 23, 2024, updated on Jan 17, 2025
Tags: Business Operation
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