When you use the right cleaning social media strategies for your business, you can grow your business fast!
But deploying the right cleaning social media challenges can be a struggle if you haven’t fully established your company in this medium.
That’s why we’ve created this powerful cleaning social media guide that will show you how to:
… And so much MORE.
Before you start creating posts, tracking followers, and sharing live videos, you need to figure out which platforms are best for your business.
As you probably know, there are lots of cleaning social media channels like Facebook, X (formerly Twitter), Instagram, LinkedIn, and TikTok.
Depending on your bandwidth, you may find that you only have time to dedicate to two of these platforms to really do them justice.
Even though your cleaning business’ social media presence is important, it’s more important that you have enough time to dedicate to the platform.
This means you need to focus on growing your cleaning social media accounts with engaging posts, rather than spreading yourself thin with half-way decent posts.
In order to choose which social media platforms are best to start with, look at what’s consistently working (or not working) for your local competitors.
Are Facebook and Instagram working well for most of your competitors? If so, then those are the two platforms you should start with.
Whatever you choose, make sure you have enough time to dedicate to at least one or two social media platforms.
Pro Tip! If you’re truly spread thin, then consider hiring an executive assistant who can also manage social media for you. You could also consider hiring a part-time social media specialist or intern.
One of the most common cleaning social media mistakes we see is when businesses try to make a sale in EVERY post.
When it comes to social media, you have to create relevant posts your clients care about, while also selling your services.
That said, you should develop a good cadence for your posts.
Depending on the social media platform, the general consensus is to post 5-7 times per week on Facebook and Instagram (though, no more than once per day).
Take a look at some examples of things you might share:
The opportunities are endless as to the types of engaging content you can post on your cleaning business’ social media accounts.
In addition to posting relevant content, consider offering occasional giveaways and exclusive offers.
These are some of the BEST ways to increase engagement on your social media accounts.
Though, try not to overthink it.
Your giveaway can be as simple as offering a free $100 Target gift card to the first 10 people to like, comment, and share your Facebook post.
Your exclusive offer can be as simple as 50% off the next cleaning service for the first 10 people who sign up for your newest upsell service.
Plus, you can also share occasional reminders of your client referral offer. This serves as a true exclusive offer since it’s only for existing clients.
As always, check your prices and profit goals to make sure you’re charging enough to still meet your desired profit (you can easily check this using Service Autopilot).
Even though these offers are great to drum up new business and boost your social media accounts, make sure you can handle the potential short-term profit loss.
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Manage your clients and employees all in one system
Both leads and clients want to see pictures of your cleaning business.
Leads want to know what you can do before they hire you, and clients are more willing to pay for upsells if they know what you can do.
Plus, pictures are a great way to develop deeper connections with your clients virtually.
As a result, it’s important you regularly post pictures of your cleaning business in action.
You can post pictures of things like:
Pictures like these go A LONG WAY in developing deep, long-lasting relationships with your clients!
Depending on your goals and budget, it’s a great idea to reinforce your organic posts by using social media ads.
This is because social media ads usually drive traffic to your social media account and persuade newly aware leads to follow your page for organic content.
Despite what you might think, creating social media ads is easier than you might think.
In addition to useful content and company pictures, it’s also important to provide your cleaning social media audience with quick 1-3 minute videos about your cleaning business.
These videos can range from a variety of topics:
The main goal of these videos is to provide your leads and clients with something tangible they can’t get from pictures or written words.
One of the best ways to grow your cleaning social media accounts is by simply telling your clients about it!
Put your social media handles on things like:
As a result, your leads and clients will know where to go to connect with you or find out more about you through social media.
Increase your sales by getting more leads and clients
Make more money by upselling services to current clients
Save money on marketing and advertising with these effective templates
Drop the low-hanging fruit in your business by getting more profitable clients
Did you know that customers are 21% more likely to write a review about a negative experience than a bad one?
Also, 63.6% of consumers say they check reviews before converting.
In other words, most leads will check your reviews before they convert, and you’re more likely to have clients write bad reviews over good reviews.
Bottom Line: Your raving clients will likely write great reviews, and your angry clients will likely write poor reviews. As a result, your reviews can be highly skewed.
This means you need to put extra focus on getting your happiest clients to write you reviews.
These are a few instances where you should ask your happy clients to write you a review:
Whenever one of these instances arises, always take advantage of the opportunity to ask them to write you a review on social media and Google.
Your potential clients are checking your reviews before they convert, and these are the best ways to remove some of their buying barriers.
Also, don’t forget to share these happy reviews on your social media accounts! This can be as simple as a quick screenshot or small quote graphic sharing your great review.
A Quick Word of Caution: Some businesses choose to incentivize their clients to write them great reviews. However, this is a murky area. If you choose to do this, make sure you offer ALL of your clients this opportunity (good AND bad), or you can risk running into legal implications.
Pro Tip! When you get a bad review, try to empathize with your client and immediately drive the conversation offline to a phone call or online chat.
As a service business, it’s important to quickly respond to ALL of your direct messages within one business day.
By doing this, you're showing you’re a reliable, professional business that cares about your clients.
Oftentimes, leads will send direct messages asking about your services. Don’t miss this opportunity to convert them!
Direct them to whatever CTA (i.e. Call-to-Action) you want them to make (e.g. calling your office or signing up for an estimate).
A great way to stay on top of this is by utilizing AI chatbots.
On Facebook, you can select your hours of operation and have a chatbot send automated, custom messages to your clients.
Utilize chatbots wherever possible and make sure you have your direct message chatbot settings and hours of operation set up and customized to meet your needs.
A great way to become discoverable on social media is by using searchable hashtags.
In other words, research which hashtags are popular on your social media platforms in your area, and find different ways to incorporate them into your posts.
Plus, you can even come up with a few of your own so interested, aware leads and clients can easily find your posts.
These hashtags can be as simple as #dallascleaningbusiness, #dallashousecleaning, or #[yourcity][cleaningbusinessname].
Though, try to be as specific as possible. If you choose too broad of hashtags, you probably won’t be found by the right leads (if at all).
Simply find which hashtags are the most searched in your area.
Also, don’t forget to see what’s working for your local competitors and check the hashtags they’re using.
Even though using social media to scale your business is different from personal use, once you get the hang of it, social media is a powerful tool for your cleaning business.
In order to grow your cleaning business using social media, remember to keep your content relevant to what your clients want.
While hiring a social media manager or a professional photographer or videographer is nice, you don’t have to hire professionals in order to use social media for your business.
It’s more important to get your cleaning business’ name out there to generate more leads while also cultivating long-lasting, meaningful relationships with your existing clients.
Now, you can use these cleaning social media tips to start growing your business TODAY!
Related: Secrets to Building a Multimillion-Dollar Cleaning Empire with Debbie Sasrdone
Originally published March 25, 2021 3:01 PM updated on August 26, 2024 10:30 AM
Tags: Featured Post, Marketing
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