13 Cleaning Company Instagram Success Tips

Instagram's visual platform makes it the perfect fit for promoting cleaning businesses. In today’s social media enthused society, utilizing the top cleaning company Instagram strategies is key.

To take advantage of everything Instagram has to offer your business, it’s crucial for businesses of all sizes to explore new ways to establish an online social media presence on Instagram.

In this article, you’ll discover new cleaning company Instagram strategies to help you:

• Showcase your work
• Connect with leads and clients
• Scale your business with a raving online reputation

Plus, with Instagram’s visual-centric approach,it’s the perfect platform to display sparkling clean spaces and before-and-after transformations.

Now, let’s explore the top cleaning company Instagram success tips to help you leverage Instagram, boost your online presence, and attract more clients.

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1. Optimize Your Profile

Your cleaning company Instagram profile is your digital storefront. Make it count:

• Use a clear, professional profile picture (your logo works well)
• Write a concise, engaging bio that includes your location and services
• Add a Call-to-Action (i.e., CTA) in your bio (e.g., “Book a free quote”)
• Include a link to your website or booking page

Example: Fichaya (@fichaya_service) has an excellent profile with a clean logo, clear description of services, and a link to their website.

2. Showcase Your Work with High-Quality Photos and Videos

Visual content is king on Instagram. Post photos and videos that highlight your expertise:

• Before-and-after shots of cleaned spaces
• Time-lapse videos of cleaning processes
• Close-ups of spotless surfaces
• Photos of your team in action

Tip: Use good lighting and invest in a smartphone with a quality camera.

Example: Smilen Cleaning Services (@smilen_cleaningservices) regularly posts satisfying before-and-after reels and photos that showcase their impressive results.

3. Use Instagram Stories and Reels

Stories and Reels are powerful tools for engagement:

• Share behind-the-scenes content
• Post quick cleaning tips and tricks
• Showcase customer testimonials
• Create fun, educational content about cleaning

Example: Premium Cleaning Service (@premiumcleaningservice) uses stories to share daily cleaning tips and often creates reels demonstrating cleaning hacks. In addition, they regular host giveaways to give back to the communities that they serve.

4. Engage with Your Audience

Build a community around your brand:

• Respond promptly to comments and direct messages
• Ask questions in your captions to encourage interaction
• Run polls and quizzes in your Stories
• Feature customer-submitted content (with permission)

Example: Go Clean Co (@gocleanco) hosts giveaways and actively responds to comments and frequently asks followers for their opinions on all things cleaning related.

5. Leverage Hashtags Strategically

Use relevant hashtags to increase your visibility:

• Research popular cleaning and home-related hashtags
• Create a branded hashtag for your company
• Use a mix of broad and niche hashtags
• Don't overdo it – stick to 5-10 hashtags per post

Examples of effective hashtags: #cleaningtips #homecleaning #professionalcleaning #cleaningservice

Example: First Class Cleaning FLA (@firstclasscleaningfla) consistently leverages hashtags that are unique to their business as well as the communities they serve. Their hashtags include: #firstclasscleaningfla, #cleaningservicesmiami, #cleaningservicessouthflorida, and more.

6. Spotlight Your Cleaners

By spotlighting your cleaners, you simultaneously showcase your high-quality services while demonstrating your team in action.

In turn, you provide your audience with behind-the-scenes access to your cleaning company Instagram account—making you a more personable and trustworthy brand.

Example: Merry Maids (@merrymaidsofficial) regularly features their cleaners on their Instagram. Photos, reels, and stories are just a few of the many ways they naturally incorporate their cleaners into their social media presence.

7. Share Customer Success Stories

Build trust with potential clients:

• Post testimonials from satisfied customers
• Share before-and-after photos from real jobs
• Create highlight reels of your best work

Example: Family Cleaners (@familycleaners_) regularly features customer testimonials and reviews in their stories and posts, building credibility and trust.

8. Offer Valuable Content

Position yourself as an industry expert:

• Share cleaning tips and hacks
• Create infographics about cleaning schedules
• Post about the benefits of professional cleaning
• Educate followers about eco-friendly cleaning methods

Example: Clean Buddies Services (@cleanbuddies_s) shares daily cleaning tasks and tips, establishing herself as a go-to resource for cleaning advice—providing value first, rather than just posting sales pitches. Plus, they provide social proof by highlighting well-known clients.

9. Run Instagram Contests and Giveaways

Boost engagement and attract new followers:

• Offer a free cleaning service as a prize
• Partner with cleaning product brands for joint giveaways
• Encourage user-generated content with a themed contest

Example: Molly Maid (@mollymaid) has run successful giveaways and contests, increasing engagement and followers.

10. Utilize Instagram Ads

Expand your reach with paid advertising:

• Create targeted ads to reach potential customers in your area
• Use carousel ads to showcase multiple services or before-and-after shots
• Retarget website visitors with Instagram ads

While specific ad campaigns aren't easily publicly visible, many successful cleaning companies use Instagram's advertising platform to grow their business.

Example: The Maids (@themaidscorp) is the perfect example of how you can pair an organic social media presence with ads on Instagram. Plus, their partnerships with recognizable brands (e.g. Mr. Clean) add a sense of authority.

11. Maintain Consistency

Develop a posting schedule and stick to it:

• Aim for at least 2-5 posts per week
• Use a content calendar to plan your posts
• Maintain a consistent visual style across your feed

Example: Camila’s Cleaning (@camilascleaningservice) maintains a cohesive feed with regular posts featuring cleaning tips, before-and-after shots, and team highlights.

12. Track and Analyze Your Performance

Use Instagram Insights to improve your strategy:

• Monitor engagement rates on different types of content
• Identify the best times to post for your audience
• Track follower growth and adjust your strategy accordingly

13. Stay Current on the Latest Features and Updates

By staying current on Instagram’s latest features and algorithm changes, you can ensure your content remains visible and engaging.

With dedication and creativity, your cleaning company Instagram account can strike success in no time.

Plus, stay engaged in the field services community by:

• Joining Field Services Academy
• Following the Profit Roadmap podcast
• Subscribing to Service Autopilot's blogs

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Launch Your Cleaning Company Instagram Success Today!

Now, you can use these key cleaning company Instagram strategies to begin taking advantage of this powerful platform to:

• Show off your premium services
• Cultivate relationships with leads and clients
• Simultaneously maximize sales and your online reputation

By implementing these top cleaning company Instagram strategies, you can create a strong Instagram presence that attracts new clients while building brand loyalty with existing clients.

Remember, consistency and authenticity are key in the long-term success of your cleaning company Instagram.

Finally, you can start establishing your cleaning business’ unique branding and authority on Instagram today!

Related: The Transition to Meta: How to Advertise Cleaning Services on Facebook

Originally published Aug 20, 2024 7:00 AM CT