With the right resources for starting a Christmas light installation business, you can successfully grow your business to the next level.
In this article, you’ll discover the top resources for starting a Christmas light installation business to:
- Avoid the most common mistakes
- Build a network
- Establish a client list
- Find solutions to your biggest issues
Fix Your Pricing in Under 10 Minutes!
1. Subscribe to Service Autopilot Blogs
One of the best resources for starting a Christmas light business is the Service Autopilot blog.
By subscribing to Service Autopilot blogs, you’ll be the first to discover new blogs and free downloadable resources, such as:
Plus, these blogs and free downloads are always being updated so that you’re sure to find the resources you need (or didn’t know you need).
2. Listen to the Profit Roadmap
By listening to the podcast, Profit Roadmap, you’ll discover:
- The latest service industry trends
- Expert insight and solutions for common bottlenecks
- Proven strategies for marketing and scaling your business
In addition, the Profit Roadmap has featured numerous top industry experts, such as:
- Tommy Mellow: Industry leading sales coach
- Libby Delucien: hiring coach and entrepreneur
- Naylor Talifierro: entrepreneur and Lawn Care Rookie
- Mediagistic: home services marketing agency
- Mike Callahan: entrepreneur and founder/CEO of Simple Growth
Plus, the podcast’s bi-weekly episodes are published on all major streaming platforms where you listen to podcasts:
3. Leverage Technology to Grow Your Christmas Lights Business
Power Your Business with Service Autopilot
Running a successful Christmas lights business requires juggling multiple installations, maintenance calls, and takedowns during a short time frame.
Service Autopilot helps you maximize efficiency when every minute counts:
Automated Scheduling and Routing
- Adjust schedules instantly when weather impacts installation plans
- Optimize routes to complete more installations per day
- Automatically schedule takedowns at season's end
- Track crew locations in real-time
Grow Your Lawn Care Business... Faster
(and with Less Stress)
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
AI Tools for Christmas Light Companies
In addition to Service Autopilot, you should also be using AI software to help you save time and come up with new ideas.
There are lots of options out there including Claude, ChatGPT, and Gemini. There are free versions of all of them, and if you use them enough, it might be worth upgrading to a paid version.
Marketing Content Creation
Use AI to create engaging content that drives bookings:
- Social media posts showcasing your installations
- Email campaigns targeting previous customers
- Blog posts about holiday decorating trends
- Website copy highlighting your services
Here are a few prompts you can try out:
"Generate 5 social media posts promoting early-bird Christmas light installation specials, emphasizing the benefits of booking early."
"Write a holiday-themed email campaign targeting homeowners who used our installation services last year."
4. Join CLIPA and Field Services Academy
By joining associations, such as Christmas Light Installation Pros Association (i.e. CLIPA) and Field Services Academy (i.e. FSA), you’ll have the exclusive opportunity to:
- Network and gain insights from other industry professionals
- Attend hands-on trainings, workshops, webinars, and more
- Gain exclusive access to lucrative resources and other materials
Plus, when you join FSA, you’ll get a $500 credit toward the coaching program or trusted partner of your choice within our network!
5. Attend the Holiday Light Installers Workshop
By attending the Holiday Light Installers Workshop, you’ll find out everything you need to know about the industry:
- Profitable estimating
- Installation techniques
- Pro materials and products
- Leading marketing strategies
- Top ways to stand out from the competition
If you’re looking into starting a holiday light business, or even if you’re just looking to scale faster, this workshop offers a valuable experience.
Close more Christmas light install jobs!
Download Your FREE Template!Use These Top Resources to Begin Starting a Christmas Light Installation Business
Even though starting a Christmas light installation business can be challenging, these robust resources will help you to:
- Maximize revenue
- Solve everyday issues
- Increase lead acquisitions and conversions
- Access a network of like-minded service entrepreneurs
Now, you can use these top leading resources to start a Christmas light business with long-lasting, profitable success!
Related: Total Guide to Christmas Light Pricing for Your Business
Originally published Oct 3, 2023 7:00 AM CT updated on Nov 15, 2024 at 8AM
We’ve put together a list of the best Christmas light blogs to help you be even more successful this upcoming season.
We've found the best tips, tactics, and strategies that will show you:
- How to grow your Christmas light installation business
- Where to learn about the latest holiday lighting trends
- Ways to streamline your seasonal operations
- How to maximize profits during the holiday rush
- And so much more!
Grow Your Lawn Care Business... Faster
(and with Less Stress)
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Email Marketing for Christmas Light Services: Illuminating Success
Ever wonder how to boost your Christmas light business through email marketing?
There's a reason why this one is on the list of best Christmas light blogs.
We've got all the details on email marketing to help you:
- Build a quality email list from various sources
- Craft compelling campaigns that drive sales
- Implement best practices for effective emails
- Leverage automation for consistent engagement
- Measure and improve your email marketing success
From early bird specials to last-minute deals, this guide shows you the path to an amazing email strategy for your Christmas light business.
13 Ways to Establish a Christmas Light Social Media Presence
Looking to boost your Christmas light business through social media?
We've got all the strategies to help you:
- Create effective social media goals
- Use data tracking for strategic improvements
- Select the right platforms for your business
- Post relevant and engaging content
- Host giveaways and exclusive offers
7 Christmas Light Business Mistakes to Avoid
Want to ensure your Christmas light business thrives?
We've got all the details on common mistakes to help you:
- Adjust prices annually to account for inflation and costs
- Choose reputable commercial light suppliers for quality installations
- Utilize existing lawn care clients for holiday lighting services
- Create ironclad contracts to mitigate liability and set clear expectations
- Conduct pre-season visits to ensure safe and efficient installations
5 Upcoming 2024 Christmas Light Industry Trends to Watch
The trends are always shifting and changing in the Christmas light industry.
We did a deep dive to look at the biggest trends of 2024 that will help you:
- Capitalize on the consistently growing global market
- Target the dominant residential client segment
- Leverage high client retention rates in the industry
- Offer popular lighting options like white lights and smart programmable displays
- Adapt to emerging trends such as solar-powered and unique lighting designs
From market growth to innovative lighting solutions, this guide illuminates the path to dominating your local Christmas light installation market in 2024.
How Profitable Is the Christmas Light Business?
Profits are one of the biggest driving factors for the lasting success of Christmas light businesses.
Knowing how much profit you can make and how to boost profits is key.
We've got all the details on profitability to help you:
- Understand the growing multi-billion dollar industry worth
- Price your services for maximum profitability
- Leverage automations to sell services to existing clients
Christmas Light Equipment: The Only Guide You Need
Do you have the right equipment for your team?
In this guide, we’ll show you how to:
- Choose the right ladders and lifts for various property types
- Prioritize safety with proper PPE and harnesses
- Select professional lighting options from reputable suppliers
- Use essential accessories like staplers, clips, and power adapters
- Streamline operations with all-in-one software solutions
The Best Christmas Light Blogs
By following these best Christmas light blogs of 2024, you'll stay on top of the latest industry trends, master new techniques, and learn how to run your business more efficiently.
So, as you get ready for the holiday season, be sure to check out these blogs and grow your business!
Related: 13 Ways to Establish a Christmas Light Social Media Presence
Published on October 15, 2024, at 10:30AM
By staying current on the latest and upcoming 2025 Christmas light industry trends, you can dominate your local market with striking displays that capture attention.
In this article, you’ll discover:
- Leading innovative ideas to benefit your lawn care and Christmas light business
- Top upcoming 2025 holiday light industry trends to watch
- Need-to-know statistics to help you scale faster
Start utilizing these top upcoming 2025 Christmas light industry trends so you can become the leading local provider of holiday lighting AND lawn care services!
Close more Christmas light install jobs!
Download Your FREE Template!1. The Industry Is Consistently Growing
The holiday lighting industry continues to grow as homeowners invest more in outdoor decorating.
Here are some of the key growth factors:
- Rising disposable income leading to increased holiday spending
- Growing "social media worthy" outdoor decoration trends
- Expanding smart home integration with holiday lighting
- Increasing demand for professional installation services
As a result, the consistent growth of the holiday lighting industry proves to have high profit potential for lawn care businesses to earn year-round revenue.
2. Most Americans Install Outdoor Holiday Lights
One survey found that 90% of surveyed Americans installed outdoor holiday lights—making holiday lighting a compelling service to offer existing lawn care clients.
This means, most likely the majority of your current lawn care clients are already planning to put up Christmas lights. All that’s left is for you to cross-sell them!
3. Residential Clients Dominate Over Commercial
The residential market continues to be the backbone of successful holiday lighting businesses.
Here's what makes residential clients particularly valuable:
- Higher likelihood of becoming repeat clients
- More flexible scheduling options
- Faster payment cycles than commercial clients
- Word-of-mouth marketing to neighbors
- Opportunity for additional service add-ons
While commercial projects might seem more prestigious, building a strong residential client base often leads to more sustainable business growth for holiday lighting services.
Start selling Christmas lighting services to existing lawn care clients!
get Your FREE email series4. Building Multi-Year Client Relationships
The holiday lighting industry is perfect for creating lasting client relationships.
Here's how to maximize this advantage:
- Offer early-bird booking discounts for next season
- Create multi-year service agreements with special pricing
- Implement a referral reward program
- Send off-season updates about new products and designs
These strategies help lock in revenue year after year while minimizing client acquisition costs.
Choose the Best Equipment for Your Holiday Lighting Services!
5. Christmas Light Industry Trends to Watch
Depending on the Christmas light industry trends in your area, there are likely varying local trends you’ll want to keep an eye on.
Take a look at some of the biggest upcoming holiday light industry trends that have been consistently emerging throughout the market:
- White lights
- Christmas projectors
- Solar-powered displays
- Smart programmable lights
- Unique lighting (e.g. twinkle stars, icicles, etc.)
Remember, the brands and types of products you offer clients highly depend on your chosen commercial holiday lighting vendor.
For instance, your vendor’s bulk deals and product availability will help determine which holiday lighting and decor products you can reliably offer to clients.
Grow Your Lawn Care Business... Faster
(and with Less Stress)
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
Instantly Level Up Your Business With These Christmas Light Industry Trends
At last, you know the leading upcoming Christmas light industry trends of 2024 so you’ll be able to:
- Assess where your business stands in your local market
- Take your services to the next level with innovative market trends
- Utilize new ideas, solutions, and improvements to your existing services
Light up your holiday season with maximized profits using these top upcoming 2024 Christmas light industry trends now!
Related: 15 Ways to Establish a Christmas Light Social Media Presence
Originally published Nov 21, 2023 7:00 AM CT updated on Nov 22, 2024 2 PM CT
Christmas light flyers are a great way to help you find new clients, reach entire neighborhoods, and grow your business.
In fact, the best Christmas light flyers have the power to help you:
- Beat local competitors
- Increase brand awareness
- Increase your route density
- Build your online presence
- Grow your social media presence
- Establish yourself as the leading authority
- Automatically win more Christmas light clients through referrals
Close more Christmas light install jobs!
Download Your FREE Template!1. Find Out What Your Clients Really Want
Want to develop the most effective Christmas light flyers to grow your business? Start by asking your best clients what they like most about you.
It's simple, all you need to do is send a survey to the clients who use your services every year.
Ask them two easy questions:
- "Why did you pick us for your holiday light installation?"
- "What's your favorite thing about working with us?"
Their answers will tell you exactly what makes your business special. Maybe it's your careful installation work, quick response times, or how your team always shows up when promised.
Once you know what your clients love, focus on doing more of it. This helps you keep your current clients happy. Plus, it helps you attract new clients who want the same things.
Pro Tip! With Service Autopilot, you can automatically track and send surveys using Automations. Plus, increase your conversions by nurturing your leads.
Automations is the #1 way to follow up with clients. If you’re not using it, your business might still be successful - but it won’t grow.
Start Automations Tour
In Service Autopilot, our automations send emails and texts to:
2. Turn Great Clients into Even More Business
Your best clients know other people just like them, and you want to make it easy for them to spread the word.
That’s why your Christmas light flyers should include something like:
- "Get a $20 gift card when you refer a friend"
- "Refer a neighbor and get a free upgrade/add-on (or discount)"
- "Send us a new client and earn credits toward next year"
Keep your referral message clear and eye-catching on your flyers. Put it where people can't miss it, like near the top or in a bright box. The easier you make it to refer, the more referrals you'll get!
3. Set Yourself Apart from Competition With Branding
By far, one of the best ways to set yourself apart from your competition is by leveraging branding in your Christmas light flyers.
When you capitalize on what makes your business unique, you can simultaneously justify your premium prices while also establishing your business as the top choice in Christmas light installation.
With all of the endless holiday lighting service options in the area, your unique flyers can be a powerful force in setting you apart
4. The Best Pro Tips for Christmas Light Flyers
As tempting as it may be to get overly creative with your Christmas light flyers, it's important to remember that the main goal of your flyers is to get more clients.
After all, if your Christmas light flyers don't win you conversions, then it's merely a pointless piece of paper.
For this reason, in order to maximize its effectiveness, you need to find the right balance between creativity, functionality, and professionalism.
Here are some of the best pro tips for creating the most effective Christmas light flyers:
- Visible contact information
- Easily readable, large, simple font
- List the main Christmas light services and packages you offer
- Simple, complementary color schemes that are easy on the eyes
- Avoid overusing stock photos (use before/after pictures of your work)
- Clean design that doesn't take away from the main Call-to-Action (CTA) and information
Since so many Christmas light businesses don't follow these essential principles, you can be miles ahead of your competitors when you start taking advantage of them.
5. Create Offers That Make Clients Take Action
Want more clients to say "yes" to your services? Give them a clear reason to act now.
Start with a simple, eye-catching offer like:
- "Book by [insert date] and save 20% on installation"
- "First-time clients get free removal - Save $100!"
- "Book this week and claim your special gift”
But don't stop there. Tell clients exactly what to do next. Make it big, bold, and impossible to miss:
CALL (555) 123-4567 NOW for your free estimate! or Visit www.YourWebsite.com TODAY to save 20%!
Put this message where it stands out - like at the top of your flyer or in a bright-colored box. The easier you make it to respond, the more calls you'll get
Grow Your Lawn Care Business... Faster
(and with Less Stress)
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
6. Show Off Your Best Work
Pictures sell better than words. Use your flyer design space wisely by showing what you can do:
- Include "before and after" photos of real homes you've decorated
- Show different styles - from classic white lights to colorful displays
- Add photos of your most impressive projects
- Include close-up shots that show your quality installation work
Remember to only use your own photos. Real examples of your work build more trust than stock photos. Plus, local clients might recognize houses in their neighborhood!
Add short captions that highlight special features like: "Custom roof line design," "Commercial installation for local business," or "Award-winning display from 2024."
7. Take Your Marketing to the Next Level With VIRTUAL Christmas Light Flyers
Now, that you've finalized your flyers, it's time to level up your marketing with VIRTUAL Christmas light flyers.
Because it takes an average of 6-8 touches to convert a lead into a client, it's essential that you touch your clients any chance you get.
Using social media and emails, you can amplify the effectiveness of your flyers. This is a chance for you to further connect with leads and clients to maximize conversions.
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Start Selling More Work With Your Christmas Light Flyers
Use the strategies in this article so you can start selling more work with your Christmas light flyers.
When you take advantage of these strategies, you'll be able to beat your competition, scale your business, and conquer your goals and dreams.
Now, you have everything you need to create effective Christmas light flyers that maximize your sales conversions!
Related: The Ultimate Manual to Christmas Light Marketing
Originally published Dec 3, 2019 7:00 AM, updated December 20, 2024 at 12 PM