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Author: Lisa Marino

Lisa Marino

Lisa Marino is the Sr. Marketing Director for Service Autopilot. She uses her 17+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.

Latest Posts

The Big Data Roundup | Lawn Care and Landscaping 2017
Get your calculator out. Put in your pocket protector. Where's that slide rule? It's time to crunch the numbers, compiled from all over the Green Industry. In this post, we’re going to spill all of Data’s secrets, and show you the juiciest stats from Green Industry publications. These could have a powerful impact on your […]
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15 Things Customers Hate About the Typical Lawn Care Company
Your clients want a perfectly trimmed lawn that they can show off to their family, neighbors and friends. How do you make that happen?
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3 Future-focused Strategies to Beat Big National Lawn Companies (like Canopy, TruGreen, etc.)
You hear that sound? STOMP ... STOMP ... STOMP ... The Giants are coming for us... and they want to kill our business. They want to drive you to the brink, until you are so weak you have no choice but to sell out or fold under. Jonathan Pototschnik, co-founder of CitiTurf and Service Autopilot […]
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17 Revealing Questions You Should Ask Your Clients Every Year
Lawn Care. Landscaping. Window washing or residential cleaning.  Whatever industry you live in, you need to make your clients happy. But how do you know when they’re happy? Here is a list of 17 questions that will enhance your client relationships - and help you prevent upcoming problems.
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How to Sell More Jobs in Person | Lawn Care & Landscaping
The easiest way to market your lawn or landscape business is in person. However... ... it’s also the easiest way to lose a sale, if you do it wrong. Personal selling skills are critical to the growth of your lawn care or landscaping business, especially if you own a: Small Business Mid-sized Business Or a […]
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How to Price Lawn Care Services that Sell | Landscape Pricing
"How much should I charge for this?" Lawn care prices seem so ... made up. You worry that the cost of your services is too high or too low. Nobody wants to scare away clients. Use this Lawn Care Pricing Strategy to make sure your clients coming back:
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