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Author: Lisa Marino

Lisa Marino

Lisa Marino is the Sr. Marketing Director for Service Autopilot. She uses her 17+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.

Latest Posts

Lawn Care Owners: Do You Know Your Target Market?
When you want to sell more work, these are the two most important questions you can ask yourself: "Who is my ideal client?" "Where is my ideal client?" You need to answer these questions before you start marketing your lawn care business. Let's talk about that in this week's Business Advice feature:
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Snow Plowing Season: Is It Here Yet?
From Boston to Buffalo, snow is a fact of life. For some of you, it's a way of life. However, these last few months have come up a little too warm, and a little too dry. Now, it's looking like snow again, so we've compiled a list of interesting and helpful articles for you Snow […]
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Lawn Care Owners: Are you wasting 80% of your day?
What is the most important part of your day? For many lawn business owners, the most important part of the day is the morning, when they schedule services, dispatch crews, and get most of their office work out of the way. How long is the most important part of your day? It could be much shorter […]
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User Roles and Rights in Service Autopilot
Here is why User Roles and Rights matter: Does your Crew Leader need to send out invoices? Can your Office Staff change the prices of your services? Should your Pest Control Technician be able to see how much money a client owes? If you don't solidify your Users Roles and Rights, even a well-meaning employee could accidentally wreck […]
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Top 12 Hiring Mistakes Most Lawn Care Companies Make
Your employees can really mess up your life... ...or, they can make it 10X easier. More than 90% of Lawn Care Companies don't have a hiring process. They don't know how to find people, nor how to pick the right ones out of the crowd. They shoot from the hip, and more often than not, they […]
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Why You Need to Appreciate Your Employees on the Holidays
Everything is wrapped in red and green. It's freezing cold outside. They won't stop playing that "so happy it sounds fake" Christmas music. You know what time of year it is. Only THIS year, you've decided you want to do something to show your Employees how much you appreciate them. But what? And how?
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