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Author: Lisa Marino

Lisa Marino

Lisa Marino is the Sr. Marketing Director for Service Autopilot. She uses her 17+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.

Latest Posts

How to Hire Lawn Care Employees: Your First Hires
There are 100+ reasons why you should hire a field worker... ... but you only need this ONE: You will make more money if you hire the right lawn care employee. Hired right, a new employee will make you money and put your business on a path for GROWTH that other owners can only dream of:
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3 Proven Ways to Get Referrals for Your Landscaping or Lawn Care Businesses
The bad news? Referrals can be the slowest way to gain new landscaping clients ... … at first. The good news? When your business does referrals right, you get a snowball effect. Good referrals generate a constant stream of extremely high-quality leads from your pre-existing lawn care and landscaping clients. This guide will bury you in […]
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Lawn Care Owners: 8 Changes for a Richer 2017 [UPDATED]
"Happy New Year! Happy 2017! It's time for a new you!" Sick of hearing that yet? If you are, then don't read this post, because it will cover the eight changes in 2017 guaranteed to make you and your lawn care business have the richest year ever.
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[Free Download] Find Out Your Cleaning Clients' Average Lifetime Value in Under 5 Minutes
Sometimes, running a cleaning business feels like throwing darts at a board. Except the board is spinning. And all the darts are bent. Oh, also, you are blindfolded. These questions probably pop into your head: “Am I pricing my services right?” “How much time is this client worth?” “How do I know how much my […]
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How to get the most value from your next Trade Show or Conference
Going to an industry conference is like trying to fly through a hurricane in a cheap, one-prop Cessna airplane. You walk in, and WHAM you're hit with: Loud, high-energy venues Tons of people to connect with speakers slinging so much knowledge you need a lifejacket just to stay afloat and breathe Think about the conferences […]
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The Right Way to Hire High Schoolers | Interview with EDU Lawn Service
These days, it seems like nobody wants to work for an honest day’s wages. Hiring new crew members is a pain; you're lucky if half of them even show up for the interview. Most lawn care owners are asking, "Where have all the good workers gone…?" But there is a different question - a better question - […]
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