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Author: Owen

Owen

Cody is a copywriter with Service Autopilot. He was writing before he could read, dictating stories to his mom. Of late, he distills business principles and practices learned from his ever-increasing trove of books and his year with SA Support into digestible blog posts designed to provide maximum value to service industry business owners.

Latest Posts

Patrick taught Cody to Walk (and Market) | The Profit Roadmap
Podcast: Play in new window | DownloadSubscribe: RSSPatrick Hoffman, marketing guru and writer on this blog, is back in the studio. He wants to give you some Marketing 101. We're diving into Facebook Ads and 9 (or 12 or 5) Arounds on this episode. Marketing Your Business doesn't have to be Hard You don't need an MBA or […]
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Keep Your Best Cleaners: Retention Boosters for Your Cleaning Company
Want to boost your cleaning company’s employee retention? Imagine a slow trickle of water. It’s going down the sandy beach toward the ocean. How hard is it to redirect that water? It only takes you a few minutes to dig a moat and redirect it or force it to pool. Now imagine a stream, flowing […]
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Jonathan Pototschnik’s 11 Best Lawn Care Marketing Tips
Sometimes... you need marketing ideas from someone who has already "figured it out." You don’t have time to read $100,000 worth of marketing resources (or attend all those conferences!) That’s why we’ve put together a great collection of marketing tips from Service Autopilot's CEO Jonathan Pototschnik (you might know him as the Lawn Care Millionaire). […]
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Company Culture was Invented by David | The Profit Roadmap
Podcast: Play in new window | DownloadSubscribe: RSSDavid Martinez, import specialist and company culture innovator, jumps into the studio with Cody and Bear, does a couple dozen push-ups and pull-ups then tells us all about the value of company culture and how he's directly contributed to the culture at Service Autopilot. Company Culture Keeps Your […]
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Jonathan Pototschnik's Two Most Effective Marketing Strategies | The Profit Roadmap
Podcast: Play in new window | DownloadSubscribe: RSSIt's finally here! We sit down with Jonathan Pototschnik, CEO of Service Autopilot and co-founder of several successful service industry companies to talk about his two most effective marketing strategies. Jonathan gives us the advice that he wishes he'd been given 15-20 years ago. It's like a time […]
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Why You Should Put Profit Second | The Profit Roadmap
Podcast: Play in new window | DownloadSubscribe: RSSPatrick Hoffman, writer on this blog and in-house marketer at Service Autopilot, chops it up with Cody and Bear about the principles of Value First Marketing. Value First, Profit Second Profit is key to success in business. It's the metric we measure ourselves by most often, but if we think […]
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