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Welcome to another episode of The Profit Roadmap, the premier podcast for field service pros looking to grow their business and stay on top of the latest trends. In this episode, we're diving into the world of SEO (Search Engine Optimization) with our special guest, Chris St. Jean, Co-Founder & COO of Service.ly.
In this episode, we cover:
Chris St. Jean brings a wealth of experience to the table as the Co-Founder and COO of Service.ly.
With a background in writing and digital marketing, Chris has been in the SEO game since the early days of Google.
He's worked with agencies, e-commerce companies, and now focuses on helping small and medium-sized businesses improve their online presence.
Chris talked about the importance of local SEO for field service businesses.
He explained that while national SEO is becoming more competitive, local SEO still offers great opportunities for smaller businesses to stand out in their markets.
"Local SEO is about making sure that when people in your area are searching for your services, your business shows up," Chris says.
He recommends focusing on three key areas:
Your Google Business Profile is like a mini-website that shows up in Google search results.
Chris shared some tips for making the most of this powerful tool:
"A well-optimized Google Business Profile can really help you stand out in local search results," Chris explains.
Reviews play a huge role in local SEO.
Chris suggests making review gathering a part of your company culture.
Here are some of his tips:
"Reviews are like social proof," Chris says. "They show potential customers that you're trustworthy and do good work."
Chris pointed out some common SEO mistakes that field service businesses often make:
"Remember, SEO is a marathon, not a sprint," Chris advises. "It's about consistent effort over time."
Chris's company, Service.ly, offers tools to help field service businesses improve their SEO:
"Our goal is to make it easy for small businesses to get started with SEO," Chris explains.
When it comes to measuring the success of your SEO efforts, Chris recommends focusing on practical metrics:
"Don't get too caught up in things like keyword rankings," Chris advises. "Focus on the metrics that directly impact your business."
Looking ahead, Chris sees AI playing a bigger role in SEO and he suggests that businesses should start thinking about how they can use AI tools to improve their customer service and online presence.
"AI is changing the game," Chris says. "But at the end of the day, it's still about providing value to your customers and making it easy for them to find you online."
SEO might seem complicated, but it doesn't have to be.
By focusing on local SEO, optimizing your Google Business Profile, gathering customer reviews, and avoiding common mistakes, you can improve your online visibility and attract more customers.
Remember, SEO is an ongoing process. It takes time and consistent effort, but the results can be well worth it for your field service business.
Want to learn more about how Service.ly can help your business? Be sure to check out their website at www.service.ly.
Related: Stand Out From The Competition with Mediagistic
The following music was used for this media project:
Music: Summon the Rawk by Kevin MacLeod
Free download: https://filmmusic.io/song/4434-summon-the-rawk
License (CC BY 4.0): https://filmmusic.io/standard-license
Published on Oct 24, 2024 at…
Tags: Featured Post, Podcast
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