5 Reasons Why Your Pool Service Clients Are Leaving

If you want to stop your pool service clients from leaving, then you’ll need to find out why they’re unhappy.

In this article, you’ll discover the leading reasons why pool service clients are leaving for the competition so you can:

• Fix your prices
• Improve the quality of services and customer service
• Develop a strong online presence and reputation to beat the competition

However, solving these top reasons why your pool service clients are leaving doesn’t have to be an impossible task.

You can use the right all-in-one CSM software (i.e. customer service management) to help resolve these issues pool service clients have with your business.

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1. Improperly Positioned Prices

One of the quickest ways to lose pool service clients is by having improperly positioned prices.

If your prices are too low, then you’ll attract the wrong clientele and won’t get enough profits to hire the right crews. Although, if your prices are too high then you’ll lose valuable clients and likely will struggle to attract clients.

As a result, it’s crucial to properly position your prices to:

• Scale faster
• Maximize profits
• Keep clients happy with your services

In order to beat the competition and become the leading pool service provider in your area, it’s vital to find the right prices for your business.

2. Average Quality of Services

When you provide average or subpar services, clients will likely feel their services aren’t worth the value they’re paying. As a result, you risk them looking elsewhere for better services.

One of the best ways to keep clients happy with your business is to provide high-quality services. This way, clients know they can’t find better pool services elsewhere.

Here are a few of the many ways you can begin providing high-quality services:

• Give 110% of your best effort every time
• Go above and beyond with personal touches
  • E.g. leave behinds, holiday cards, anniversary gifts, etc.
• Admit fault and take action to resolve the issue
• Create long-lasting, meaningful relationships with clients
  • E.g. newsletters, updates, social media, etc.
• Continually get feedback from clients and implement changes
  • E.g. email or text surveys, complaints, lukewarm/negative reviews, etc.

3. Subpar Customer Service

Similar to the issues with average quality of services, subpar customer service can cause clients to leave for the competition.

Even if you have the best pool services in the area, clients will consider leaving if your customer service is lacking.

For example, these are a few ways you can offer exceptional customer service:

• Maintain a positive attitude
• Prioritize customer satisfaction
• Clearly and concisely communicate
• Be honest and transparent with clients
• Offer prompt assistance when clients need it
• Adequately resolve the issue as soon as possible
• Educate your technicians and clients on your business
• Be respectful towards clients and listen to their concerns

By pairing high-quality services with excellent customer service, you can ensure clients will stay happy with your business for the foreseeable future.

4. Missing a Strong Online Presence and Reputation

If you want to keep your pool service clients from leaving, then you’ll have to establish a strong online presence and reputation to keep them happy.

When your business is missing a strong online presence and reputation, it impacts things like:

• Conversion rates
• Online discoverability
• Local brand recognition
• Relationships with clients
• Client retention and satisfaction

Plus, establishing a strong online presence and reputation isn’t as challenging as you might think.

These are a few basic ways you can establish and manage your online presence and reputation:

• Win 5-star online reviews
• Maintain an updated, professional website
• Engage with leads and clients on social media

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5. Lacking an All-in-One CSM Software

Pool service businesses lacking an all-in-one CSM software (i.e. customer service management) particularly struggle with pool service clients leaving for the competition.

After all, pool service software is the only way you can easily simultaneously manage client relationships:

• Launch newsletters and upsell email campaigns
• Release routine, automatic email and text surveys
• Send automated text and email service reminders

Additionally, the #1 pool service software has the power to:

• Track assets and chemicals
• Automate same-day payments
• Generate instantly optimized routes
• Access client accounts from anywhere
• Create quick, professional estimates on-the-go

Plus, when you choose Service Autopilot, you can scale faster by automating daily tasks and streamlining your everyday operations.

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Stop Losing Pool Service Clients Now

When you know why your pool service clients are leaving, you can:

• Maximize profits and resources
• Make disgruntled clients happy again
• Provide the best pool services in your area
• Become the local leading pool service provider
• Improve your online reputation and discoverability

Now, you know the top reasons why your pool service clients are leaving for the competition. Use these key insights to keep your best clients happy with your business!

Related: 7 Reasons to Fire a Bad Pool Service Client

Originally published July 6, 2023 7:00 AM CT