How to Make More Money in Snow Removal in 7 Ways

No matter if your business is swarming in bottlenecks, or you’re just looking to increase profits, it’s crucial to know the leading ways on how to make more money in snow removal.

Use this article to explore how to make more money in snow removal:

• Find and hire top talent
• Increase the profitability of clients
• Keep clients by cultivating long-lasting relationships
• Dominate your local market with high-quality services
• Register and insure your business to protect is for the future
• Properly maintain all trucks and equipment to ensure smoother operations
• Automate everyday operations using the #1 snow removal software for your business

Discover how to make more money in snow removal, and dominate your local market by becoming the leading provider in snow removal services.

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1. Raise Prices for Maximum Profit

By increasing prices, you can immediately increase profits.

Here’s how to raise prices without losing clients:

• Increase prices at the right time
• Test and improve the implementation process
• Raise prices on your least profitable clients first
• Send a price increase letter to the affected clients
• Stay updated on the latest industry standards as a general guideline

By regularly reassessing client profitability, you can ensure maximum profit at all times. Plus, when you use Service Autopilot, you can instantly check client profitability.

Even though you’ll inevitably lose a few clients during the price increase, your snow removal business is better off replacing those minimally profitable clients with more lucrative ones.

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2. Hire the Top Professionals

If you really want to know how to make more money in snow removal, then you’ll have to prioritize hiring the top professionals in your area.

When you hire the best local snow professionals, you’re able to maximize profits with:

• Happy clients who don’t want to leave
• Consistent, high-quality snow removal services with premium prices
• A positive, healthy company culture where employees are take pride in their work

Using the right hiring ads, you can quickly begin winning the best local talent.

In addition, implementing an employee referral program can further aid in acquiring top-notch professionals.

Take a look at a few basic signs it’s time to hire additional team members:

• Clients love your services
• There’s an official company training program
• The business has adequate time and resources for training new hires
• You’re able to tolerate short-term profit loss during the training process
• The business is growing quickly enough to put a new, full-time employee to work

Remember, properly training new-hires is just as important as hiring the right employees.

Keep in mind, it’s impossible to offer high-quality snow removal services without the proper training.

In turn, when your business is able to charge premium prices for high-quality services, you can easily increase profits and make more money in snow removal.

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3. Nurture Client Relationships With Marketing

One of the best ways to cultivate and nurture relationships with clients is through marketing.

As a result, you can use this relationship to do things like:

• Upsell
• Cross-sell
• Get referrals

To start, begin marketing to new clients by creating valuable content, such as:

• Blogs
  • E.g. benefits to using a snow removal service provider, why hiring a bonded and insured snow removal business is vital, etc.
• How-to-videos
  • E.g. how to protect faucets during the cold winter months, how to winterize and protect gutters from snow, etc.
• Everyday winter tips
  • E.g. how to protect landscaping before the first snowfall, top methods your business uses to de-ice sidewalks and driveways for clients, etc.

When your snow removal business takes the time to develop long-lasting relationships with clients, they’re less likely to leave you for the competition.

In addition, by providing quality content for your clients, you’re able to position your business ahead of the competition and become the local leading snow removal service provider.

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4. Dominate the Local Market With High-Quality Services

When your snow removal business offers a manageable list of services, you’re able to focus your efforts on providing the highest quality of services.

Offering high-quality services not only allows you to charge premium prices, but it also allows you to establish a great reputation in which you dominate the local market.

Begin by offering 3-5 basic services and add additional ones as necessary. As a result, your business can master these select services before branching out into other areas.

5. Register and Insure Your Business to Protect It

As you explore how to make more money in lawn care, you may not necessarily correlate success with registering and insuring your business.

However, by registering and insuring your business, you can safeguard it for the future.

Before servicing properties or hiring employees, it’s crucial you register and insure your business to protect it.

As always, meet with a trusted CPA (i.e. Certified Public Accountant) before getting registered. They can ensure you get properly registered and cover all of your bases.

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6. Properly Maintain Trucks and Equipment

It might seem obvious, but if you want to know how to make more money in snow removal, then you’ll need to properly maintain all trucks and equipment.

Remember, you can’t provide continuous, high-quality snow removal services if your trucks, plows, or snow blowers keep breaking down in the middle of storms.

In addition, keep in mind, standardizing your fleet also helps you to provider depending services because it streamlines maintenance and allows you to:

• Keep spare parts on hand
• Select one dealer for all repairs and warranties
• Train all employees with one set standard for daily maintenance and operations

Plus, remember to choose trucks and other equipment within your budget that also have easy access to nearby dealers.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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7. Put Your Daily Tasks on Autopilot With Automations

If you really want to know how to make more money in snow removal, then you’ll have to choose the best snow removal software to put your daily tasks on autopilot.

Using the #1 snow removal software, you can automate everyday operations automatic:

• Reports
• 90-day surveys
• Upsell campaigns
• Service reminders
• Estimate follow-ups
• Past due reminders
• Same-day payments

Plus, with Service Autopilot, you’ll get:

• Custom forms
• Rapid invoicing
• Flexible billing system
• Pre-built master routes
• Employee and job tracking
• Asset and chemical tracking
• Business reports to fix profit holes
• Quick estimate creation from anywhere

Save countless hours manually completing these everyday tasks, reach goals more quickly, and grow faster with Service Autopilot.

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Now You Know How to Make More Money in Snow Removal Today

Since you know the top insider strategies on how to make more money in snow removal, you can dominate your local market and:

• Get ahead of the competition
• Increase each client’s profitability
• Keep clients with healthy communication
• Hire and keep the best talent in your area
• Establish a reputation for offering premier services
• Safeguard your business for the future with registration and insurance
• Adequately maintain your trucks and equipment to maintain seamless operations
• Automate everyday operations with the best snow removal software in the industry

While you might be struggling to explore how to make more money in snow removal, you now know how to get started on these leading and effective strategies today!

Related: How Much to Charge for Snow Removal

Originally published Nov 17, 2022 7:00 AM