5 Steps to Writing Best-Selling Pest Control Ads

One of the best ways to convert the highest quality of leads is by discovering the key secrets behind writing best-selling pest control ads.

Quite a few businesses have the preconceived notion they need to wait until they have the budget to hire a marketing specialist or professional copywriter to write pest control ads.

Although, anyone can write pest control ads when they know the key ingredients behind writing the most effective copy.

In other words, don’t wait until you have the budget to hire a professional in order to take advantage of this lucrative resource.

While hiring a professional has its perks, it’s more important to leverage the power of effective ads as soon as possible.

Use the easy steps and key ingredients in this article to create top-performing pest control ads so you can watch the leads rush in!

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1. Identify Top Ideal Clients

By identifying your top ideal clients, you’ll have the ability to write the most effective, targeted pest control ads copy.

Think about your favorite client, and then answer questions like:

• What’s their age?
• Are they married or single?
• What’s their education level?
• What’s their household income?
• Do they have kids? If so, how many?
• What are some of their challenges or pain points?
• What do they do for a living? Do they have any spare time?

When you have a detailed, insightful picture of who you’re selling to, you’ll be able to maximize your ad’s selling power.

Plus, you can send surveys to clients asking what they love most about your business (easily send and track these surveys using Service Autopilot).

You can ask satisfaction survey questions, such as:

• What do you love most about our pest control business?
• Why did you choose our pest control business over our competition?
• What do you care the most about when choosing a pest control service provider?

Use these survey results to provide additional insight into your target market. For instance, look at trends surrounding popular packages, specific services, or upsells.

In addition, these survey results can help you increase conversions and beat the competition by providing you with exact selling season dates and clearer insights into your ideal market.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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2. Zero in on Problems and Solutions

Discover problems and solutions surrounding your top ideal clients by leveraging the target market insight you’ve gained.

For example, what problems do your everyday pest control services solve for clients? Keep in mind, the client survey responses can be used to identify these problems and solutions.

Take a look at this example of how you can effectively zero in on client problems and solutions in your pest control ads:

• Are you tired of spending countless hours spraying your home for pesky bugs? Are you sick of wasting your valuable time trying to keep destructive bugs from invading your home? At [pest control business name], service your property on a routine basis. Packages start at just $XXX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate!

3. Develop an Urgent and Timely CTA

To maximize your CTA (i.e. Call-to-Action) effectiveness, you’ll need to make it urgent and timely.

Remember, leads and clients won’t feel as compelled to take action on your CTA if it doesn’t elicit a sense of urgency or timeliness.

Here are a few examples of urgent and timely CTAs:

• Sign up for one of our routine pest control maintenance packages before [insert deadline] and receive XX% off your first service!
• Sign up for one of our routine pest control maintenance packages before [insert deadline] and receive a free [insert upsell service] on your first visit!

Just by honing in on these two simple elements, you’ll have the power to develop irresistible, limited-time offers leads and clients won’t want to miss out on.

4. Write Clear and Concise Pest Control Ads

The best way to improve the effectiveness of your pest control ads, you’ll need to write clear and concise copy.

In other words, avoid writing copy with unnecessary fluff. Instead, your copy should have deliberate, concise, and selective language that’s easily accessible to all reading levels.

As a result, it’s best to avoid high-level vocabulary words. Instead, write simple, easily comprehensible ad copy that doesn’t require prior background knowledge or a dictionary.

Take a look at an example of a clear and concise ad you could place:

• Call now at XXX-XXX-XXXX or visit our website to claim your free estimate!

5. Make Contact Information Prominent

The last step in creating best-selling pest control ads is to make the contact information prominent and unmistakably noticed.

In other words, don’t hide your contact information within your ad copy.

Instead, consider placing your contact information at the end of an ad in its own paragraph.

In turn, anyone coming across the ad will instantly know how to contact your pest control business.

BONUS: Use These Steps to Write the Best Pest Control Ads

Here are a few examples of how you can bring all of these steps together to write the best possible pest control ads:

• At [pest control business name], we pride ourselves in offering high-quality, reliable pest control services. So there’s no risk to you, all of our pest control technicians are highly trained, certified, bonded, and insured. Stop breaking your back, wasting countless hours spraying destructive bugs in an effort to keep them from invading your home. Services start at just $XXX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate! As a bonus, when you sign up before [insert date], you’ll get XX% off your first service! [insert webpage link]
• Are you tired of spending countless hours breaking your back to spray your home for pesky bugs? Are you sick of wasting your valuable time trying to keep destructive bugs from invading your home? At [pest control business name], we service your house on a routine basis. Services start at just $XXX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate! As a bonus, when you sign up before [insert date] you’ll receive a free [insert upsell service] on your first visit! [insert webpage link]

Once you’ve compiled all of these core basics into your copy, you’ll have the power to create the best-selling pest control ads in your area!

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Begin Writing Best-Selling Pest Control Ads for Your Business

Although pest control ads might seem intimidating at first, these simple steps will help you get started right away.

Stop waiting to harness the power that amazing ads have to offer.

Start growing your business, winning high-quality leads, and increasing conversions today using this simplified process!

Related: 13 Pest Control Social Media Ideas to Build Presence

Originally published May 26, 2022 7:00 AM